Responsibilities

• As a member of the Market Engagement team, you will lead Pariveda’s digital strategy across web, email, SEO/SEM, and demand generation, while serving as the primary technical lead for WordPress and HubSpot to turn approved marketing assets into high-performing digital experiences that drive pipeline.
• Build and own the integrated digital marketing strategy and roadmap across web, email, SEO/SEM, and demand generation in alignment with business, revenue, and go-to-market priorities.
• Define and optimize lead generation forms, nurture programs, and demand generation KPIs to improve funnel health and performance.
• Oversee digital budgets across email, web, and SEO/SEM, shifting investment toward the highest-performing channels.
• Translate campaign priorities and approved assets into on-brand digital executions across email, website, landing pages, and other owned channels.
• Activate ABM account lists across digital channels and feed performance insights back to Program Marketing.
• Own and operate Pariveda’s website as a strategic digital product, including backlog management, publishing standards, WordPress governance, UX improvements, and enablement for internal users.
• Lead ongoing conversion rate optimization across landing pages, forms, CTAs, and email journeys through testing, experimentation, and user behavior analysis.
• Build and deploy email campaigns, nurture flows, and automated programs in HubSpot, while overseeing lead scoring, lifecycle logic, routing, and key integrations.
• Partner with Marketing, RevOps, and Sales to align MQL/SQL definitions, scoring, and handoff rules.
• Own martech evaluation, licensing, governance, and campaign taxonomy, and develop reporting frameworks and dashboards that improve conversion, engagement, and efficiency.

Requirements

• 5+ years of experience in digital marketing, with ownership of web, email, and SEO/SEM execution in a B2B or professional services environment.
• Strong hands-on experience with WordPress and HubSpot, including website publishing, campaign execution, nurture programs, and lifecycle management.
• Experience with ABM, CRO, reporting and dashboarding, and martech governance.
• Excellent written and oral communication skills.
• Ability to prioritize, multitask, and manage time effectively in a fast-paced environment.
• High attention to detail and strong analytical thinking.
• Proven ability to collaborate successfully with cross-functional partners.
• Strong organizational skills.
• Proficiency with Microsoft Office Suite, including Excel.
• Bachelor’s Degree in Marketing, Communications, Business, or a related field, or comparable experience.
• Legally authorized to work for any company in the United States without sponsorship.

Preferred

• ABM experience
• CRO experience
• experience with martech governance
• Bachelor’s Degree in Marketing, Communications, Business, or a related field, or comparable experience.

Benefits

• Transparent and Equitable Salary - The salary range for this position is {$139,100-$153,000}. Actual salaries may vary based on factors including but not limited to location, experience, and performance.
• Comprehensive medical, dental, and vision insurance for you and your family
• Employer Health Savings Account (HSA) contribution
• 2% 401(k), vested immediately
• Company ownership through Employee Stock Ownership Plan (ESOP)
• Plenty of Paid Time Off - 4 weeks of vacation time, 10 holidays, 1 floating holiday
• Paid sabbatical after 5 years of service for Principals and above
• Paid parental leave & breast milk shipping costs reimbursed for work travel
• Employee Assistance Program (EAP), health concierge, and financial wellness tool
• Company paid cell phone plan and device stipend