Brand & Creative Director at DNAnexus | Boston, MA | $130K/yr – $150K/yr

DNAnexus

Brand & Creative Director

Boston, MA (Hybrid)

$130K/yr – $150K/yrDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Own DNAnexus brand narratives and creative output at scale, translating complex science into clear visuals and copy while guiding end-to-end brand initiatives with product marketing, demand gen, and executive teams.

Brand System Ownership: steward visual identity across touchpoints and ensure coherence as the company grows.
Creative Production Leadership: direct concepting, design, and delivery of campaigns, digital, events, and executive communications.
Cross-Functional Execution: drive brand initiatives from brief to launch with operational rigor and stakeholder alignment.

Job Description

Responsibilities

Own the Brand System - Steward DNAnexus's visual identity across every touchpoint — web, digital, events, campaigns, product marketing, company store, and executive communications
Evolve the brand system as the company grows, ensuring it scales without losing coherence or character
Be the final creative eye on anything that goes out under the DNAnexus name
Lead Creative Production - Concept, design, and deliver high-quality creative assets across campaigns, digital, events, product marketing, and executive communications
Direct and evaluate work from agencies and contractors with a clear, confident creative point of view
Translate complex scientific and technical narratives into visual and written stories that resonate with both scientific and business audiences
Use every tool available — including AI — to produce work at a pace and quality that punches above the team's weight; you know when to lean on it and when human craft and judgment take over
Stay current on the evolving AI creative landscape and bring the best of it into how the team operates
Lead Cross-Functional Brand Initiatives - Drive strategic brand initiatives end-to-end — from brief to launch — in close partnership with Product Marketing, Demand Gen, and Executive teams
Bring operational rigor to creative work: own timelines, manage stakeholder alignment, track progress, and deliver without being chased

Contribute a creative perspective to campaign strategy and positioning upstream, not just execution downstream
Serve as a trusted advisor to internal stakeholders on brand decisions — knowing when to push back, when to flex, and how to bring people along
Translate brand strategy into actionable, measurable workplans that other teams can execute against with confidence
What Great Looks Like - Have a portfolio that shows genuine range — campaigns, brand systems, digital design, maybe some editorial or motion work
Ability to lead creative direction across a team without a formal reporting line — credibility comes from taste, clarity, and follow-through
You've worked in lean environments and brought the team with you rather than going around them
Move with urgency without sacrificing craft, and you help the people around you do the same
Who You Are - Show up ready. Bring energy and focus, push through ambiguity, adapt quickly, and make others better; possess natural curiosity to fuel creativity

Requirements

7+ years of brand, creative, or design experience, with at least 3 years operating at a director level or equivalent scope
A portfolio demonstrating strong brand management and original creative across multiple formats and channels
Proven track record leading cross-functional brand initiatives with operational rigor — you\'ve owned projects from strategy through execution, managed stakeholders across teams, and delivered on time without losing creative quality
Hands-on proficiency with AI creative tools (Midjourney, Adobe Firefly, ChatGPT/Claude creative, or comparable) as a natural, integrated part of your creative workflow — not a novelty
Deep fluency in the Adobe Creative Suite and/or Figma
Experience translating technical or complex subject matter into compelling visual and written communication
Demonstrated ability to lead without authority — earning trust, driving alignment, and influencing creative decisions across a marketing organization through expertise and collaboration
Ability to manage multiple workstreams simultaneously, deliver to deadline, and keep cross-functional partners informed and aligned throughout

Nice to have

Experience in life sciences, healthcare, biotech, or enterprise SaaS
Motion design or video production experience
Familiarity with brand work for scientific or research-driven audiences
Experience managing or directing agency and contractor relationships

Benefits

DNAnexus offers a competitive benefits package including health, dental, vision, 401(k), and generous PTO.

DNAnexus

3.9 Glassdoor

DNAnexus, the enterprise platform for precision health, is on a mission to accelerate the development, approval and delivery of personalized treatments. Building on 15 years of bioinformatics innovation and genomics expertise, DNAnexus provides the cloud platform that centralizes and enriches multimodal omics data, supports an extensive suite of informatics use cases, and allows secure collaboration across the care continuum. DNAnexus powers a connected ecosystem trusted by the world’s precision health leaders. This flexible ecosystem makes omics and real-world data accessible, actionable, and secure, while unlocking insights that improve patient lives. For more information, visit www.dnanexus.com or follow @DNAnexus on social media.

Founded in 2009

Mountain View, California, USA

285 employees (8 in marketing)

dnanexus.com

79% recommend to a friend

69% CEO approval