Responsibilities

• Conduct research and strategic planning for branding projects, including reviewing client materials, performing competitive audits, and identifying insights and opportunities
• Develop brand positioning, value propositions, brand pillars, personalities, tone-of-voice guidelines, and language principles
• Write headlines, taglines, brand narratives, and key messaging
• Collaborate closely with the Creative Directors and design team on visual direction and concept development
• Prepare and present strategic concepts and messaging to clients with clarity and confidence
• Write copy across brand touchpoints, including websites, packaging, campaigns, social media, and brand guideline documents
• Contribute to Lustre’s own marketing efforts, including case studies and social content
• Provide light eCommerce and UX insight to ensure messaging, strategy, and user behavior work together cohesively
• Maintain clear communication with clients and internal teams via calls, Slack, and Asana
• Collaborate across disciplines, ask questions, and speak up whenever support is needed

Requirements

• Has 4–8 years of agency experience in brand copywriting, messaging, brand strategy, or a related role (required)
• Is a strong writer who can move seamlessly between conceptual thinking and polished execution
• Loves developing brand stories and bringing clarity to complex ideas
• Understands brand positioning, consumer psychology, category dynamics, and cultural context
• Is comfortable contributing to strategic conversations and articulating rationale behind ideas
• Pays close attention to detail and proactively solves problems
• Enjoys working remotely but thrives in a collaborative, team-oriented environment
• Is confident and warm when presenting to clients or guiding discussions