Brand and Content Specialist

Norwell, MA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand governance and multi-channel content delivery for a luxury private aviation brand.

  • Own brand governance and cross-channel content updates across marketing materials
  • Must-have: 3–6 years in luxury/lifestyle marketing with strong writing
  • Standout: hands-on campaign coordination with cross-functional teams and external partners

Job Description

Responsibilities

  • Brand Stewardship: Maintain and evolve all brand documentation including guidelines, templates, voice and tone standards, and asset libraries
  • Brand Stewardship: Protect brand integrity across all channels and touchpoints, ensuring consistent application of brand standards
  • Brand Stewardship: Help to manage the online store and branded gift programs, from product selection to vendor coordination
  • Campaign Content and Execution: Manage the company-wide promotions and brand initiatives calendar
  • Campaign Content and Execution: Help project manage promotional campaigns and work across cross-functional teams to ensure calendar and deadlines are maintained
  • Campaign Content and Execution: Assist with the creation and execution of campaign content across channels and promotions
  • Campaign Content and Execution: Work with external agencies and freelancers to ensure brand alignment in paid media, email, and other marketing initiatives
  • Content Creation: Write engaging, on-brand blog content that speaks to our clientele's lifestyle and travel aspirations and aligns with company-wide initiatives
  • Content Creation: Turn company knowledge nuggets into thought leadership pieces (blog posts, fact sheets etc.) for clients and prospective clients
  • Content Creation: Update and create marketing materials, promotional content, and campaign messaging that reflects our premium positioning

Requirements

  • 3-6 years of marketing, brand, or content experience, ideally in luxury, lifestyle, hospitality, or private wealth services
  • Exceptional written communication skills with an eye for detail and brand voice
  • Familiarity with graphic design programs (Canva and Adobe Creative Suite, or similar tools)
  • Strong project management skills with the ability to juggle multiple priorities and deadlines
  • Basic familiarity with content optimization and SEO best practices
  • Understanding of digital marketing channels and how they work together

Nice to Have

  • Experience in private aviation, luxury services, or other high-net-worth/UHNWI ecosystems
  • Event planning or partnership experience
  • Familiarity with marketing automation and CMS platforms

Benefits

  • Entrepreneurial, relaxed, supportive team environment
  • Medical, Prescription Drug & Disability Insurance
  • Dental, Vision & Life Insurance
  • 401(k) Plan
  • Flexible paid time off
Jets.com logo

Jets.com

Seamless jet travel, from sunrise to sunset.Private Jet Charter | Jet Card Programs | Air Cargo Charter

Founded in 2008
Staten Island, New York, USA
120 employees (9 in marketing)

Traffic Signals

Monthly Visitors
12.9K
Monthly Google Ads Budget
$36.7K
Traffic Source Mix
Search
33.4%
Direct
47.7%
Referral
7.1%
Social
10.6%
Paid
1.1%

Headcount Trend

Current headcount: ~122

Marketing Team

Marketing Team Size
6 (5% of company)