Responsibilities

• Develop clear, engaging content across our social media channels and website to drive brand loyalty and engagement. Translate our core differentiators—financial education, secure global banking, and sustainability—into compelling digital stories.
• Create, schedule, and post social media and website content that aligns with established monthly messaging themes.
• Understand complex financial topics and simplify them into clear and concise social media posts or website content for a diverse, global audience.
• Partner with the creative team and outside vendors to bring high-quality multimedia content to life across social media and website platforms.
• Maintain a comprehensive social media calendar to ensure consistent, timely content deployment that meets UNFCU’s regulatory requirements.
• Monitor UNFCU social platforms to handle day-to-day community management, respond to follower interactions, escalate sensitive issues and member service requests to the appropriate business lines, and engage with like-minded brands to foster brand loyalty.
• Collaborate with the research & analytics team to monitor engagement and growth, using data to identify ways to improve content performance.
• Author and publish urgent or informative website alerts to keep our membership informed.
• Support the UNFCU Foundation and United in Sustainability (UIS) teams as needed with writing, deploying, and monitoring day-to-day social media and website content.
• Support the creative team with general copywriting ticket requests and provide secondary backup for product/growth social media initiatives, as needed.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field
• 2-4 years of professional experience managing brand-level social media platforms, digital content
• Proficient in social media management reporting, listening, and scheduling platforms (e.g., Hootsuite)
• Hands-on experience executing native publishing and community interaction across major channels (LinkedIn, X, Facebook, Instagram, YouTube)
• Strong copywriting and content creation skills, with a specific talent for writing engaging hooks, short-form captions, headlines, website copy, and general marketing text
• Knowledge of Microsoft Office programs and ability to learn job-related software

Preferred

• Experience tailoring content for an international audience is a plus
• Experience using content management systems (CMS) for basic website updating and alert publishing
• Knowledge of setup, asset deployment, and audience tracking for paid targeted advertising across social channels