Responsibilities

• Advertising Strategy & Media Management (In Coordination with the VP of Marketing)
• Omnichannel Campaigns: collaboratively build, deploy, and maintain robust marketing and advertising strategies to meet aggressive company revenue objectives and support existing home services lines.
• Media Placement & Buying: plan, budget, and execute traditional media runs, including television, radio, billboards, and high-volume direct mail.
• Agency Coordination: serve as the day-to-day point of contact for external media partners, creative agencies, and branding firms to ensure seamless campaign execution and asset alignment.
• Budget Tracking: manage and pace the allocated annual media budget, evaluating campaign performance and media drops against overall brand awareness and call spikes.
• Brand Stewardship & Content Strategy
• Brand Refresh Leadership: partner with external branding agencies to spearhead the internal rollout and external launch of upcoming corporate brand refreshes, ensuring absolute consistency across all assets.
• Content Roadmap: architect a comprehensive, long-term brand and content roadmap designed to scale organic brand visibility, video storytelling, and customer education.
• Acquisition Branding: oversee the branding integration and digital asset transition for newly acquired companies and expanding service lines.
• PR & Earned Media: draft compelling press releases and manage relations with local news outlets to secure positive community visibility and earned media coverage.
• Team Leadership & Cross-Functional Collaboration
• Team Management: directly manage, mentor, and oversee the daily success of a small team of 2 creative marketing professionals (including our Video & Graphic Design Content Specialists).
• Cross-Department Continuity: align with internal digital, web development, UX, and email marketing teams to ensure a unified brand message across the entire customer journey.