Brand & Content Manager, Pet Identification at Datamars | Woburn, MA | $60K/yr – $70K/yr

Datamars

Brand & Content Manager, Pet Identification

Woburn, MA (Hybrid)

$60K/yr – $70K/yrMid Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own PID brand marketing across strategy, content, CRM, and events to drive brand equity and revenue for PetLink.

Integrated marketing ownership: brand growth, acquisition, retention, and revenue outcomes.
Content and campaigns: lead creation across email, social, website, SEO, ads, webinars, and video.
CRM and measurement: manage segmentation, automation, and reporting to optimize ROI.

Job Description

Responsibilities

Develop and execute integrated marketing strategies that support brand growth, customer acquisition, retention, and revenue objectives.
Lead content creation and campaign execution across email, social media, websites, SEO, digital advertising, webinars, video, and marketing materials.
Manage the PID brand and ensure consistency across all customer touchpoints.
Own marketing calendars, promotional campaigns, and content plans.
Manage CRM marketing programs, customer segmentation, automation workflows, and campaign reporting.
Monitor and optimize digital marketing performance to maximize engagement and ROI.
Collaborate with Sales, Customer Support, Ecommerce, Operations, and external partners to execute marketing initiatives.
Support trade shows, industry events, sponsorships, partnerships, and brand-building opportunities.
Analyze campaign results and provide recommendations for continuous improvement.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
5+ years of experience in brand management, content marketing, or integrated marketing.
Strong writing, communication, and project management skills.
Experience with digital marketing, email marketing, SEO, social media, CRM platforms, and analytics tools.
Ability to think strategically while also executing day-to-day marketing activities.
Strong analytical skills with a data-driven approach to decision-making.
A passion for creating engaging customer experiences and building meaningful brands.

Datamars

Welcome to Datamars. We are a global data solutions company with a 30+ year legacy in livestock, companion animal and textile solutions. Our three globally recognized businesses; Datamars Livestock, Datamars Pet and Datamars Textile ID deliver world class technology solutions that make a measurable difference to sustainable productivity and quality of life.Within our businesses, you'll recognise some of the world's most trusted product brands include Z Tags, Tru-Test, Speedrite, Simcro, Felixcan, Petlink and Textile-ID.Building on our history as a successful RFID identification and data solutions company we bring together products, technologies and capabilities to put powerful data in the hands of our livestock, pet and textile customers so they can make better informed decisions and achieve measurable success - today and tomorrow. We help livestock producers be more sustainably productive and maintain their land and lifestyle. We help textile service businesses deliver unparalleled levels of service and prosper. We help pet owners reunite with their beloved animals. We help developing societies, where health and livelihoods are so crucially interlinked, stay protected from disease.In a world that is under pressure to produce more, with less, our solutions help customers make best use of scarce resources such as water, feed and land to contribute to more sustainable production. And as an organisation, we take an active approach to clearly understand, monitor and improve the impact we have on communities and the environment.Learn more about our company on this page, or jump across to one of our affiliate pages to learn more about local company activities, opportunities, and brands.

Founded in 1988

CHE

866 employees (64 in marketing)

www.datamars.com