Responsibilities

• Develop and execute localized marketing strategies for the U.S. market.
• Shape compelling brand narratives across digital, social, and offline channels.
• Plan and execute integrated marketing campaigns to increase brand awareness and consumer engagement.
• Build relationships with artists, creators, agencies, and strategic partners to deliver impactful collaborations.
• Represent the brand at industry events, media engagements, and community activations when appropriate.
• Identify emerging cultural trends and consumer insights to inform marketing initiatives.
• Work closely with cross-functional teams to ensure consistent brand messaging and execution.
• Track campaign performance and recommend optimizations based on data and market feedback.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in brand marketing, consumer marketing, or integrated marketing.
• Experience in consumer products, lifestyle, entertainment, music, media, fashion, or similar industries is highly preferred.
• Strong understanding of U.S. consumer behavior, cultural trends, and social media landscape.
• Experience developing brand campaigns and executing integrated marketing programs.
• Excellent communication, presentation, and relationship-building skills.
• Comfortable working with external partners, creators, artists, or influencers.
• Strong project management skills with the ability to manage multiple priorities.
• Ability to thrive in a fast-paced, entrepreneurial environment.

Preferred

• Experience working with artist partnerships, creator collaborations, or entertainment marketing.
• Familiarity with collectible products, IP brands, lifestyle brands, or youth-oriented consumer brands.
• Experience organizing brand activations, events, or community-building initiatives.
• Passion for music, art, pop culture, and creative communities.