Brand Communications Manager at AG LEADER TECHNOLOGY | Ames, IA

AG LEADER TECHNOLOGY

Brand Communications Manager

Ames, IA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Lead marketing communications for an agricultural tech company, driving product launches, media visibility, and content across channels.

Own integrated campaigns and messaging that tie product launches to business priorities.
Must-have: 5+ years in marketing communications with strong writing/media relations and team experience.
Standout: Experience supporting B2B campaigns in agriculture/ag tech and cross-functional collaboration.

Job Description

Responsibilities

Lead integrated marketing communications
Develop and execute marketing communications plans aligned with product launches and business priorities.
Ensure consistent messaging and brand voice across PR, advertising, dealer communications, and events.
Partner with Product Marketing to bring positioning and product stories to life in the market.
Drive Industry & Media Visibility
Cultivate relationships with agricultural media and trade publications.
Draft & implement press releases, media outreach, and corporate storytelling initiatives.
Identify opportunities for media coverage, awards, and thought leadership.
Content & Brand Management
Lead development & implementation of high-quality content including blogs, newsletters, articles, & campaign messaging.
Ensure consistent brand voice and messaging across all communications & content.
Collaborate with Digital Marketing on content distribution strategies.
Work closely with Product Marketing to bolster launches in the field.
Capture testimonials, stories, interviews and other content in the field from dealers & customers & provide ideas for how to use them within our marketing initiatives.
Campaign Messaging & Coordination
Help develop integrated marketing campaigns with Product and Digital Marketing.
Define messaging, themes, and storytelling for campaigns.
Responsible for writing compelling copy material and ensuring consistent messaging across marketing channels.
Manage Print Advertising Strategy
Manage & execute print advertising planning and media relationships.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
5+ years of experience in marketing communications, brand marketing, or related roles.
Experience managing a small team.
Excellent writing and storytelling skills with experience in media relations or public relations.
Experience developing marketing communications plans and integrated campaigns.
Ability to manage multiple initiatives and collaborate across teams.
Willingness to travel (~20%)

Preferred

Experience working in agriculture, ag technology, or equipment manufacturing.
Experience supporting product launches or B2B marketing campaigns.
Experience collaborating with creative and digital marketing teams.

AG LEADER TECHNOLOGY

4.0 Glassdoor

A recognized pioneer in the industry, Ag Leader was founded in 1992 and offers a complete line of proven precision farming technology that is easy to use and integrates seamlessly with a farmer’s existing machinery. The company is family-owned and operated and solely focused on precision farming technology. Headquartered in Ames, Iowa, Ag Leader is a global company that continues to innovate and automate tasks that optimize field activities across every season.

Founded in 1992

Ames, Iowa, USA

274 employees (6 in marketing)

www.agleader.com

86% recommend to a friend

97% CEO approval