Brand + Comms Manager, LA&C at KFC Europe | Irvine, CA | $138K/yr – $152K/yr

KFC Europe

Brand + Comms Manager, LA&C

Irvine, CA (Hybrid)

$138K/yr – $152K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own regional marketing execution for Central America markets, coordinating RMF, cross‑functional alignment, and capability building across franchisees to drive measurable commercial impact.

Regional Marketing Calendars: Lead planning and execution of the RMF calendar with franchisees and local teams.
Cross-functional Delivery: Align Paid/Owned/Earned, media, social, PR, and content with calendar and campaign timing.
Capability & Governance: Coach franchisee teams on briefing, planning, agency management, creative evaluation, measurement, and scalable ways of working across agencies.

Job Description

Responsibilities

Serve as the lead marketing partner for Central America markets (Guatemala, Costa Rica, El Salvador, and Panama), supporting franchisees and local marketing teams in planning and executing the Regional Marketing Forum (RMF) calendar
Drive proactive marketing planning across assigned markets, ensuring strong clarity in priorities, campaign timing, media support, and execution readiness
Build capability within franchisee marketing teams by coaching on briefing, planning, agency management, creative evaluation, and performance measurement
Partner with franchisees and cross-functional teams to improve commercial performance through strong marketing execution and disciplined calendar management
Act as the regional subject matter expert for Paid, Owned, and Earned communications, helping shape best practices across media, social, influencer, PR, and content strategy
Help implement more integrated and scalable ways of working across agencies and partners, including Integrated Agency Team (IAT) models where appropriate
Collaborate closely with Digital, Operations, Finance, and Insights teams to ensure marketing decisions are connected to business outcomes
Identify opportunities to simplify complexity and improve repeatability in how marketing operates across markets

Requirements

5+ years in integrated marketing or media roles, preferably across multiple markets.
Strong background in media strategy, negotiations, and creative deployment across Paid, Owned, and Earned.
Experience managing cross-functional and cross-market teams.
Proven record of leading agency partnerships and delivering efficiency improvements.
Strategic thinker with hands-on capability to review creative and media execution.

Nice to Have

Fluency in Spanish is a plus

Benefits

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, and carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name

KFC Europe

From the centre of the continent to the remote (and not-so-remote) coasts and islands, KFC Pan Europe is the iconic chicken restaurant brand with a unique history of innovation and success. Always original, our passion is high-quality, finger lickin’ good chicken. Yes, we also have a secret recipe. No, we can’t share it. What we can share is our heart-led, welcoming culture, where you can be your best self, make a difference and have fun. We’re part of Yum! Brands, Inc.—collaborating across the world with our sister brands, Taco Bell, Pizza Hut and The Habit Burger Grill. KFC Pan Europe has three business units: Western Europe, Central & Eastern Europe and France. With more than 30 official languages in 150 different franchises, connecting with us is easier than ever. If you really want to do the math, we’ve also got 2,200 restaurants in 40 countries. Either way, we keep it original. For us, the future is all about connecting food traditions and tomorrow’s technology to innovate customer experiences, our global brand and the best fried chicken you’ve ever tasted. We exist to feed people’s potential, valuing personal development and an inclusive culture. This also means having a keen social purpose and investing in mentorship, upskilling and food security. Creating opportunities for the most underserved and vulnerable groups in our communities helps grow new roots and strengthen bonds. We want our people to be their best selves. So, we invest in skills, resources and each other. At our Pan Europe Academy, we develop leadership and train all levels of restaurant and corporate employees. From Employee Resource Groups (ERGs) to Individual Development Plans, we build meaningful careers that have real impact. The bottom line? We bring it. Curious? We hope so. Bring your spark, your spice and your original story. At KFC Pan Europe, we’re grounded in winning, celebrating, recognizing, welcoming and belonging. We've got a big table. You have a seat at it.

Lausanne, Vaud, CHE

57 employees (5 in marketing)

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