Brand Comms Manager, LAandC at Taco Bell | Irvine, CA | $138K/yr – $152K/yr

Taco Bell

Brand Comms Manager, LAandC

Irvine, CA (Hybrid)

$138K/yr – $152K/yrSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own regional marketing execution for Central America, leading planning, calendar discipline, and cross-functional alignment across franchises and markets.

Regional ownership: marketing calendar, priorities, media support, and execution readiness for Guatemala, Costa Rica, El Salvador, and Panama.
Capability and process: coach franchisee teams, standardize agency management and performance measurement, and push scalable multi-market workflows.

Job Description

Responsibilities

Serve as the lead marketing partner for Central America markets (Guatemala, Costa Rica, El Salvador, and Panama), supporting franchisees and local marketing teams in planning and executing the Regional Marketing Forum (RMF) calendar
Drive proactive marketing planning across assigned markets, ensuring strong clarity in priorities, campaign timing, media support, and execution readiness
Build capability within franchisee marketing teams by coaching on briefing, planning, agency management, creative evaluation, and performance measurement
Partner with franchisees and cross-functional teams to improve commercial performance through strong marketing execution and disciplined calendar management
Act as the regional subject matter expert for Paid, Owned, and Earned communications, helping shape best practices across media, social, influencer, PR, and content strategy
Help implement more integrated and scalable ways of working across agencies and partners, including Integrated Agency Team (IAT) models where appropriate
Collaborate closely with Digital, Operations, Finance, and Insights teams to ensure marketing decisions are connected to business outcomes
Identify opportunities to simplify complexity and improve repeatability in how marketing operates across markets

Requirements

5+ years in integrated marketing or media roles, preferably across multiple markets.
Strong background in media strategy, negotiations, and creative deployment across Paid, Owned, and Earned.
Experience managing cross-functional and cross-market teams.
Proven record of leading agency partnerships and delivering efficiency improvements.
Strategic thinker with hands-on capability to review creative and media execution.

Preferred

Fluency in Spanish is a plus

Benefits

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, and carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name

Taco Bell

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más. At Taco Bell, we’re Cultural Rebels.

Founded in 1962

Irvine, CA, US

76K employees (1,009 in marketing)

tacobell.com