Responsibilities

• Support the development and execution of integrated marketing plans aligned to brand vision and objectives
• Partner cross-functionally with teams including insights, consumer promotions, and in-house agency partners to bring marketing campaigns to life
• Develop marketing briefs and manage creative development for digital media, ecommerce, the brand website, and other brand touchpoints
• Support the planning and execution of the brand’s consumer promotions programs, including coordination with cross-functional teams and tracking plan performance
• Analyze marketing performance data, including brand health metrics, point-of-sale data, and other business analytics, to help identify insights and inform recommendations
• Manage day-to-day marketing administration and support activities including marketing investment forecasting and tracking