Responsibilities - Brand/category expertise to guide mixology and category priorities. - Strengthen category leadership by securing menu placements in influential accounts. - Align with key local industry events and participate where it fits our strategy. - Execute brand promotions, tastings and trainings across markets, accounts, consumer/trade events and distributor partners. - Track customer and consumer trends and share actionable insights. - Maintain an activity calendar and communicate promotions with distributors and sales team. - Provide bi-weekly market activity reports to the Regional Market Manager covering objectives, wins, competition, projects, and needs. - Call on key On and Off premise accounts to build relationships, raise brand awareness, boost volume, and support distributor objectives. - Use sales reports to measure brand performance and inform territory recommendations. - Ride with distributor reps as needed. Preferred - Passionate, self-motivated, creative, responsible. - Proactive communicator. - Comfortable speaking to small groups and being seen as an expert. - Great with people; from bartenders to distributors to consumers. - Event management or promotional background is a plus. - Previous experience in sales preferred. - Previous experience as a Brand Ambassador preferred. - Has sound financial skills and experience managing a budget. - Willingness to travel up to 30%.