Responsibilities

• In-Store Brand Representation: Conduct regular visits to licensed dispensaries within your assigned zone to build and maintain relationships with retail staff, managers, and buyers
• In-Store Brand Representation: Educate budtenders on Sigma products, including strain profiles, terpene content, effects, and brand positioning
• In-Store Brand Representation: Execute in-store product demonstrations, pop-ups, and brand activations
• In-Store Brand Representation: Ensure Sigma products are properly merchandised, displayed, and stocked on shelves
• In-Store Brand Representation: Distribute branded materials, samples (where permitted by regulation), and point-of-sale collateral
• Relationship Building: Develop and maintain strong working relationships with dispensary owners, managers, purchasing decision-makers, and budtender teams
• Relationship Building: Act as the primary point of contact for retail partners in your zone for brand-related questions, product information, and support
• Relationship Building: Gather and relay feedback from retail partners on product performance, customer preferences, competitor activity, and market trends
• Territory Management: Plan and manage your own weekly route and schedule across your assigned zone to maximize store coverage and time in market
• Territory Management: Track and report all store visits, conversations, and follow-ups in the Company's CRM or tracking system
• Territory Management: Coordinate with the sales team on account priorities, new store openings, and reorder opportunities
• Territory Management: Identify opportunities to expand Sigma's retail footprint within your zone
• Events and Activations: Represent Sigma at industry events, trade shows, and community events as needed
• Events and Activations: Support and execute in-store launch events for new product drops
• Events and Activations: Collaborate with the marketing team on activation concepts and field-level execution
• Reporting and Communication: Provide regular updates to the VP of Sales/Operations on territory activity, wins, challenges, and opportunities
• Reporting and Communication: Submit weekly recaps of store visits, budtender feedback, and competitive intelligence
• Reporting and Communication: Maintain accurate and up-to-date records in all Company systems