Brand Advocate

Houston, TX (On-site)

$32/hr – $34/hrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own a defined market by blending field sales, training, and in-store activation for Nikon at Best Buy and photo specialists.

  • Relationship- and training-driven store advocacy to lift sales and product confidence.
  • In-store execution and merchandising ownership to maximize visibility and demo impact.
  • Direct consumer selling during peak days with market coverage and feedback loop to optimize programs.

Job Description

Responsibilities
  • Drive sales performance across assigned Best Buy locations through relationship-building, training, and in-store execution
  • Build strong partnerships with Blue Shirts, department managers, store leadership, and regional leaders to create ongoing advocacy for Nikon
  • Deliver impactful product training that increases associate confidence, engagement, and recommendation rates
  • Maintain a consistent in-store presence and use influence to improve product visibility, merchandising, and demo execution
  • Sell directly to consumers during peak traffic days, including weekends, delivering expert guidance and closing sales
  • Identify opportunities to increase sell-through based on store dynamics, staffing, and customer traffic patterns
  • Support photo specialty retailers and local market events, including demos, trainings, and community engagement activities
  • Represent Nikon at key retail events, promotions, and product launches, bringing the brand to life for both associates and consumers
  • Track performance, gather field insights, and report competitive intelligence to support ongoing program optimization
  • Own and manage a defined market, including multiple Best Buy locations and select photo specialty dealers
  • Determine weekly priorities and store coverage based on business needs, sales opportunities, and performance trends
  • Balance time across:- Relationship building and training- In-store execution and merchandising- Direct selling days- Specialty channel and event support
  • Participate in local and out-of-market events, which may require occasional overnight travel
  • Operate with autonomy while aligning to program goals and expectations
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ActionLink

ActionLink: Bridging the Gap Between Brands and RetailersWe are a collection of industry veterans and technical operational experts forging unity between manufacturer ambition, retailer vision, and shopper expectation to guide purchase decisions and drive conversion. We're the driving force behind seamless execution – the operational experts who make the intricate seem effortless.

Founded in 1996
Las Vegas, Nevada, USA
1.1K employees (318 in marketing)

Traffic Signals

Monthly Visitors
17.5K
Traffic Source Mix
Search
29.5%
Direct
53.9%
Referral
6.5%
Social
8.5%
Paid
1.3%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
309 (28% of company)
Median Career Experience
13 years
Median Tenure
11.4 years