Responsibilities

• Lead a team, including agency partners, responsible for developing and executing brand, advertising, creative and media strategies against business goals.
• Develop, promote, and maintain the Truist brand and image both internally and externally.
• Design, develop and execute advertising campaigns and marketing communications to strengthen Truist brand and image.
• Establish and manage effective partnerships with external and internal partners in the business and functions.
• Execute overall brand strategy, architecture, training, tools, and governance.
• Translate insights into a strategic point of view to ground a team around way forward.
• Infuse brand insights into the development of a superior creative strategy that is both unique and compelling.
• Lead a team of professional-level marketers.
• Lead large offsite creative productions.
• Manage deliverables against expected results and budgets.

Requirements

• Bachelor’s degree in communications, advertising, marketing or related field, or equivalent education and related training
• Ten years or more related brand and advertising experience
• Demonstrated contribution to marketing strategy development to solve complex problems
• Experience managing large annual budgets
• Sound and comprehensive understanding of business and organizational strategies and processes
• Ability to lead large projects of significant complexity and notable risk exposure
• Ability to influence others at senior levels to adopt a new perspective
• Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
• Excellent communication and presentation skills to senior level management

Preferred

• Creative Agency experience
• Experience in Media buying
• Understanding of market research and insights, experience in creative development research and testing
• Experience in the Financial Services Industry
• Experience with large well-known brands

Benefits

• All regular teammates working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position.
• Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates.
• Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays.
• For more details on Truist’s generous benefit plans, please visit our Benefits site.
• Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan.