Brand Activator - Plano Texas

Plano, TX (On-site)

Salary Not AvailableEntry LevelFull time

Posted 2 weeks ago

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Job Summary

Own on-site shopper engagement for alcohol brands with a focus on storytelling, station execution, and real-time data capture at tastings.

Own shopper-facing narratives and brand moments to lift sampling engagement and drive purchase intent.
Own event operations from on-time presence to stock management and clean, compliant stations.
Own data capture and quick reporting to deliver real-time performance insights for clients.

Job Description

Responsibilities

Shopper Engagement & Brand Storytelling - Connect with shoppers about their adult beverage interests in a friendly, approachable way.
Shopper Engagement & Brand Storytelling - Tell brand stories about the adult beverage products you represent at the grocery store.
Shopper Engagement & Brand Storytelling - Engage consumers with energy and professionalism, delivering a positive and memorable brand experience.
Shopper Engagement & Brand Storytelling - Encourage purchase intent through confident, knowledgeable recommendations.
Event Execution & Reliability - Arrive on time and execute assigned shifts, maintaining a consistent and reliable presence at your station.
Event Execution & Reliability - Monitor inventory levels and proactively reorder supplies through the HSP Shopify store as needed.
Event Execution & Reliability - Maintain a clean, organized, and visually appealing sampling station that reflects brand standards.
Data Capture & Reporting - Capture and log accurate sampling data using the HSP App and Portal.
Data Capture & Reporting - Submit event recaps the same day as each shift to ensure timely client reporting.
Data Capture & Reporting - Use mobile tools and apps to track and report event performance in real time.

Requirements

Valid alcohol service certification as required by state law (e.g. TABC).
Ability to confidently engage with consumers and communicate effectively in public settings.
Reliable transportation and ability to travel to assigned event locations.
Availability to work evenings, weekends, and scheduled shifts as needed.
Basic comfort with technology (e.g., mobile apps) for data logging, reporting and printing.

Preferred

Previous experience in sales, brand ambassador, or promotional marketing roles.
Experience working in retail, hospitality, or customer-facing environments.
Familiarity with beverage/alcohol brands and sampling events.
Proven ability to meet or exceed sales or engagement goals.
Experience using mobile apps or platforms for reporting and data entry.
Strong product knowledge or ability to quickly learn and represent new brands confidently.

Benefits

Bi-weekly pay
Flexible shift scheduling
Performance bonus

fivestar*

For more than 25 years, we’ve been growing and adapting to keep step with one technological evolution after another. When we started, our vision was simple: Bring together talented people to solve our clients’ challenges – and grow alongside them. We believed in dedication and professionalism, and always wanting to have fun doing our jobs. We wanted to make our clients’ lives easier, our team’s lives better, and give back to our community.fivestar* has been ranked twice in the INC 5000, been named a Top 100 Best Workplaces in Pennsylvania, was twice named as a Best Places to Work in Southwestern Pennsylvania, and has appeared on the Pittsburgh Business Times Top 100 list four times. Through the fivestar* Cares program, fivestar* provides volunteer time, project, and financial support to charitable organizations selected by an employee committee.

Founded in 1997

Pittsburgh, Pennsylvania, USA

63 employees (5 in marketing)

www.fivestardev.com