Responsibilities

• Reporting to the Director of Brand Activation, the Brand Activation & Events Manager is responsible for owning and leading the planning, execution, and optimization of Fanatics and Nike brand events, activations, trade shows, and corporate sales meetings in alignment with overarching marketing strategy.
• This role drives cross-functional alignment across internal teams and external partners to deliver best-in-class event programs, ensuring a high level of operational excellence and brand execution. The Manager is accountable for end-to-end program delivery, from strategic planning through execution and post-event analysis.
• Leading end-to-end event planning, scheduling, and execution across multiple programs
• Driving logistics and operational strategy to ensure seamless delivery at scale
• Managing and reconciling budgets, with accountability for financial performance and cost efficiencies
• Overseeing the development and execution of displays, environments, and branded graphics in alignment with brand standards
• Building and managing vendor and partner relationships to ensure quality and consistency
• Leading on-site event execution, including oversight of staff, agencies, and partners
• Evaluating program performance through ROI, insights, and continuous improvement recommendations
• Lead the end-to-end execution of a portfolio of events, activations, and retail experiences across Fanatics and Nike business units

Requirements

• 5–8+ years of experience in brand marketing with experiential marketing, retail activations, and event management experience
• Proven experience leading large-scale events and managing multiple concurrent activations
• Prior people management or team leadership experience strongly preferred
• Exceptional project management and organizational skills
• Strong problem-solving and decision-making capabilities in fast-paced environments
• Excellent communication and stakeholder management skills
• Experience managing budgets, vendors, and operational processes
• Ability to travel up to 50%, including weekends and evenings as required
• Experience in sports marketing, retail environments, or consumer brand activations helpful
• Proficiency in Adobe Creative Suite and/or SketchUp or similar rendering tools