Brand Activation Manager

Phoenix, AZ (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own local field growth in Phoenix by building a small Brand Ambassador team, running in-market activations, and forming partner-driven visibility with local groups and events.

  • Field Execution & BA Management: lead activations, recruit/train BAs, coach performance, and ensure on-brand consumer experiences.
  • Event & Community Strategy: plan local events, samplings, and partnerships with community groups to lift awareness and trust.

Job Description

Own local field marketing for Phoenix, building the brand through BA management, events, and local partnerships, while delivering consistent brand presence and on-field content for marketing teams.

  • Field Execution and Local Market Growth: Execute local marketing plans and activations to drive awareness, trial, and repeat usage of Watermill Express.
  • Brand Ambassador (BA) Management: Recruit, hire, train, and inspire a small team of Brand Ambassadors in the market; schedule, manage, and oversee BA-led activations and events.
  • Event Execution & Community Engagement: Plan and execute local events, brand activations, samplings, and community engagements; identify local organizations and partnerships.
  • Local Partnerships & B2B Development: Build local partnerships and drive outreach to potential B2B opportunities; execute partnership activations and distribute materials.
  • Operations & Logistics: Manage event schedules, marketing inventory, setup and teardown, and maintain records of events and outcomes.
  • Reporting & Communication: Provide regular updates, track event performance, and share local insights with the Field Marketing Manager.
Watermill Express LLC logo

Watermill Express LLC

Watermill Express is the largest drive-up pure drinking water and ice company in the nation and the green alternative to prepackaged water.

Founded in 1984
Brighton, Colorado, USA
90 employees (3 in marketing)

Traffic Signals

Monthly Visitors
13.2K
Traffic Source Mix
Search
32.8%
Direct
48.3%
Referral
5%
Social
13%
Paid
0.9%

Headcount Trend

Current headcount: ~90

Marketing Team

Marketing Team Size
2 (2% of company)
Marketing Roles Posted (Last 30 Days)
1