Brand Activation Manager

New York City, NY (Hybrid)

$110K/yr – $120K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own cross-functional sponsorship operations to drive client goals into repeatable, first-to-market campaigns using Roku ad products.

  • Own end-to-end sponsorship process from pitch to launch across Sales, CS, Ad Ops and Product teams.
  • Lead kickoff and cross-functional execution to accelerate campaign delivery and upsell opportunities.
  • Align GTM, best practices, and client feedback into product and tool design to improve efficiency and outcomes.

Job Description

Responsibilities

  • Project Manage Top Initiatives with Client teams for sponsorships across Sales, Client Services, Marketing (Sales Dev), Design, UX, Ad Ops & Content Teams to drive product improvement, standardization and launch automation.
  • Lead kick off calls for campaign execution across client and internal teams.
  • Implement and execute first-to-market executions throughout the sales cycle with a flexible and agile approach to problem solving.
  • Put together vertical sponsorship best practices to support sales/CS in client requirements.
  • Contribute to improving quality design of tools, standard operating procedures and processes for clients and products.
  • Develop a keen understanding of how the Roku platform and unique ad products will deliver brand value in support of the clients' advertising goals.
  • Collaborate with ad sales AEs on new business sales presentations and QBRs, thoughtful creative future recommendations, and custom ideation, including leading the charge on upsells.
  • Partner with Product Marketing on GTM and new product rollouts for client teams.
  • Own end-to-end operations sponsorship process for ad sales business.
  • Be key POC for all Client Support groups, specifically Ad Operations, to drive efficiencies on internal processes from pitch to launch.

Requirements

  • 5+ years experience in account management/client services at an ad tech company or media planning at an agency.
  • Excellent time-management skills and the ability to work independently while using departmental resources, policies and procedures.
  • Excellent organizational, interpersonal, and influential written and verbal communication skills; ability to quickly form relationships usually by telephone or email.
  • Self-starter with interest to work independently while using departmental resources, policies and procedures.
  • Ability to collaborate cross-functionally; ability to exercise judgment and flexibility in balancing priorities.
  • Positive and confident disposition when responding to frequent deadlines for multiple customers (internal and external).
  • Experience in display and video advertising with a premium publisher or agency.
  • Analytical, project management, deadline-driven, and process-oriented personality.
  • Collaborator mentality; willing to proactively work with coastal markets to gain insights and grow marketplace.
  • Resourceful and solutions oriented.

Benefits

  • Our comprehensive benefits include global access to mental health and financial wellness support and resources.
  • Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).
  • Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs.
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Roku

3.6 Glassdoor

With the #1 platform for streaming television in the U.S., Roku wants to revolutionize the way the world watches TV. Our Roku-branded TVs, Roku TV models, Smart Home system, streaming players, audio equipment, and the purpose-built operating system that powers it all can turn any home into a home theater, with seamless integration of hardware and software. Our commitment to our users extends to our brand studio, which creates innovative Roku Originals exclusively for The Roku Channel, a free channel that reaches approximately 80 million households in the U.S. and Mexico. Join us and you'll have the chance to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. Be a part of shaping the future of streaming at weareroku.com.

Founded in 2002
San Jose, California, USA
4.2K employees (551 in marketing)
62% recommend to a friend
53% CEO approval

Traffic Signals

Monthly Visitors
72.7K
Traffic Source Mix
Search
36.9%
Direct
44.7%
Referral
13.1%
Social
4%
Paid
0.7%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
409 (10% of company)
Median Career Experience
14 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
5

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