Responsibilities

• Retail Marketing & Key Account Support
• Develop and execute retail marketing strategies that drive consumer engagement and sales at key accounts including Dick’s Sporting Goods, Golf Galaxy, and PGA Tour Superstore.
• Focus on top-performing green grass retail locations to elevate Golf Pride’s presence and drive premium consumer experiences.
• Collaborate with sales and account teams to create customized marketing programs aligned with each retailer’s goals and Golf Pride’s brand standards.
• Manage in-store merchandising, POP displays, and promotional campaigns to ensure consistent brand representation.
• Monitor and analyze retail performance metrics to optimize marketing efforts and ROI.
• Support and manage retail systems that deliver marketing tools, assets, and brand materials to key accounts and green grass stores, ensuring easy access and consistent execution across locations.
• Event Activation & Management
• Lead the planning and execution of Golf Pride brand activations at golf events, tournaments, and experiential marketing opportunities.
• Manage corporate Golf Pride events, ensuring alignment with brand objectives and delivering high-impact experiences for internal and external audiences.
• Coordinate with external partners, vendors, and event organizers to ensure seamless brand presence and consumer engagement.
• Oversee logistics, staffing, and on-site execution to deliver high-quality brand experiences.
• Capture and report on event performance, consumer feedback, and brand impact.
• Brand Consistency & Standards
• Ensure all marketing and activation efforts adhere to Golf Pride’s brand guidelines, tone, and visual identity.
• Serve as a brand steward, reviewing creative assets and messaging for consistency across channels and touchpoints.
• Train and support retail and event teams on brand standards and activation best practices.
• Cross-Functional & External Collaboration
• Work closely with internal teams including Brand Marketing, Product, Sales, and Creative to align activation strategies with broader brand initiatives.
• Collaborate effectively with external creative partners, agencies, and vendors to develop compelling marketing and activation concepts.

Requirements

• Bachelors degree from an accredited institution
• 3+ years of marketing experience
• 1+ year of retail marketing experience
• Must be authorized to work in the US without company sponsorship now and in the future.

Preferred

• Experience working with a sports brand, ideally in golf