Responsibilities

• Source, plan, and execute local and regional events: farmers markets, pop-ups, tastings, community partnerships, and sampling activations where product is sold on-site
• Build and manage a rolling events calendar, handling logistics from booth setup to inventory to staffing
• Represent the brand in person with energy and confidence. You are Coffee Boss Brew when you’re at the table
• Track event performance: units sold, contacts captured, what worked, what didn’t. Every activation should teach us something
• Identify new markets and venues for expansion beyond current geography
• Capture content at every activation: photos, video, behind-the-scenes moments. The real stuff, not the stock-photo version
• Work with our brand agency to ensure all content stays on-brand and aligned with strategy
• Schedule and post approved content across Instagram, TikTok, and other platforms
• Manage day-to-day community engagement: respond to comments, DMs, and mentions with the brand’s voice
• Support TikTok Lives and other real-time content opportunities tied to events and product drops

Requirements

• A doer, not a delegator. You’re comfortable setting up a booth at 6 AM and posting the content from it by that evening
• Organized and self-directed. You don’t need to be managed. You need a direction and the freedom to run
• Genuinely excited about building something from scratch. This is not a coast-and-collect role
• Strong communicator, both in person (events, community, staff) and in writing (social, brand voice)
• Familiar with Instagram and TikTok. Not as a user, but as someone who understands how brands grow on them
• Willing to work weekends and non-traditional hours when events require it

Preferred

• Experience in food & beverage, hospitality, or CPG brand activation
• Event planning or field marketing background
• Content creation chops (you can shoot and edit basic video on your phone without a tutorial)
• Experience with Shopify, email marketing platforms, or project management tools
• You’ve worked at a startup before and know what it actually means when someone says “fast-paced”