Brand Activation Manager

Orange, CA (On-site)

$70K/yr – $78K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own operational field delivery and team leadership for a multi-channel brand ambassador program, balancing recruiter training, event execution, and budget discipline across a 50% travel footprint.

  • Field Operations: Build and maintain value-driven relationships with wholesaler/client field teams and use data to steer program KPIs and field efficiency.
  • Team Leadership: Recruit, train, schedule, and develop Brand Ambassadors while ensuring they have the materials and support to run sampling events.
  • Program Management: Coordinate reporting, event execution, and safety-led budgeting to maximize revenue and reduce risk across a geographic territory.

Job Description

Responsibilities

  • The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
  • Team Management: Manages all aspects of Brand Ambassador team including recruitment, training, weekly event execution, and reporting
  • Ensures Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
  • Regularly travel in market for purpose of, but not limited to; BA development, activation audits and performance reviews
  • Overall performance management of Brand Ambassadors providing direction, guidance, and support where necessary
  • Develop employees for career advancement and succession planning
  • Field Operations Management: Drive professional and value-oriented relationships with key wholesaler/client field management teams to drive positive relationships
  • Use reports and presentations to highlight success and/or improvement areas relative to program execution – performance vs. performance objectives, competitive intelligence, key market initiatives, wins, losses, opportunities, and challenges
  • Work collaboratively with support and agency operations team in areas including, but not limited to, report development, event execution, financial control, and coverage model execution/revisions
  • Conduct weekly conference calls with DM to communicate program updates and strategic priorities
  • Manage budget for assigned geographic area to maximize revenue and profit and lowering workman’s compensation claims by enforcing a safe work environment
  • Additional responsibilities as assigned by one’s supervisor or other manager related to the position/department
  • Client Relationship • Drive professional and value-oriented relationships with key wholesaler/client field management teams to drive positive relationships. Maintains consistency and highly visible presence in designated accounts within assigned territory.
  • Teamwork/Dynamics • Work collaboratively with support and agency operations team in areas including, but not limited to, report development, event execution, financial control, and coverage model execution/revisions. Efficient tactical support on BA process, day to day business needs, and administrative support. Communicate daily/weekly with BAs through Whats App. Conduct weekly conference calls with local team to communicate program updates and strategic priorities.

Education

  • Travel and/or Driving Requirements - Travel up to 50%
  • Education Level: (Required): Bachelor\'s Degree Field of Study/Area of Experience2-4 years of experience
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Advantage Solutions

At Advantage Solutions, we're the unseen architects behind your everyday purchases. From pantry staples to your online shopping carts, we ensure your favorite goods are always in stock and within reach by connecting manufacturers to the right retailers and teaming up with retailers to figure out the best ways to get those products into your hands. We specialize in elevating brand presence, enhancing retail strategies, and creating memorable brand experiences.Our purpose is to connect people with products and experiences that enrich their lives. How do we do that? Through our mission: to generate demand for consumer brands and retailers, converting shoppers into buyers in every way they shop, and our values: Put People First, Serve with Heart, Lead with Insights, Execute Relentlessly and Win Together. Check us out at advantagesolutions.net.

Founded in 1987
St Louis, Missouri, USA
27K employees (6,026 in marketing)

Traffic Signals

Monthly Visitors
140.1K
Traffic Source Mix
Search
30.3%
Direct
58.5%
Referral
8.7%
Social
2%
Paid
0.5%

Headcount Trend

Current headcount: ~27.2K

Marketing Team

Marketing Team Size
5,966 (22% of company)
Marketing Roles Posted (Last 30 Days)
9

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