Brand Activation Lead

Palo Alto, CA (Hybrid)

$240K/yr – $280K/yrSenior Level10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end brand activations across digital, experiential, and physical channels, coordinating cross-functional teams and external vendors from kickoff to post-mortem for fast, high-quality delivery.

  • Brand activation and production: translate briefs into executable plans, manage timelines and budgets, and drive risk-aware sequencing.
  • Cross-functional orchestration: align creative, content, media, product, legal, and partners to keep workstream momentum and unblock blockers.
  • Analytics-led reviews: define success metrics with analytics and run post-activation learnings to shape the next cycle.

Job Description

Responsibilities - Own the full lifecycle of brand activations and campaigns — from kickoff and scoping through production, launch, and post-mortem — across digital, experiential, and physical channels. - Act as the central point of coordination across creative, design, content, media, product, legal, and external partners, keeping every workstream aligned and moving. - Build and manage detailed production plans, timelines, budgets, and resourcing, and hold stakeholders accountable to them. - Translate strategic and creative briefs into executable plans, sequencing the work and identifying dependencies, risks, and tradeoffs early. - Manage external vendors, agencies, production partners, and freelancers — from scoping and contracting through delivery and invoicing. - Run the day-to-day: status meetings, stand-ups, reviews, approvals, and the constant communication that keeps a complex activation on track. - Anticipate and remove blockers, resolve competing priorities, and make the judgment calls that keep work shipping without sacrificing quality. - Establish and refine repeatable production processes, playbooks, and templates that let the team scale activations efficiently. - Partner with analytics to define success metrics and lead post-activation reviews that turn results into lessons for the next cycle. Requirements - ~10 years of experience in program/project management, production, or brand/campaign delivery — ideally spanning agency and in-house environments. - A proven track record shipping complex, multi-stakeholder brand activations or integrated campaigns on time and on budget. - Deep fluency in production and project management: scoping, budgeting, resourcing, risk management, and timeline orchestration. - Strong creative instincts and the ability to earn the trust of creative and design partners while still holding the line on delivery. - Exceptional communication and stakeholder-management skills, comfortable moving between executive updates and vendor negotiations. - Experience managing external agencies, vendors, and production partners end to end. - Calm under pressure, highly organized, and energized by ambiguity and many moving parts. - Fluency with project management and collaboration tools (e.g., Monday, Figma, Smartsheet). Nice-to-have Benefits - Market-leading compensation - 401(k) with employer match - Employee Stock Purchase Program (ESPP) - Pre-tax commuter benefits (transit and parking) - Referral bonus for hired candidates - Subsidized lunch and parking on in-office days - 100% employer-paid medical, dental, and vision premiums for you and your dependents - Health Savings Account (HSA) with annual employer contributions, plus Flexible Spending Accounts (FSA) - Fertility & family-forming benefits - Expanded mental health support (therapy and coaching resources) - Hybrid work model with flexibility - Flexible, “take-what-you-need” paid time off and company-paid holidays - Comprehensive paid medical and parental leave to care for yourself and your family - People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility - We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, & BetterUp Coaching - We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities

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