Brand Activation and Engagement Marketing Manager, Sports and Entertainment, Platform and Devices Marketing at Google | Los Angeles, CA | $142K/yr – $205K/yr

Brand Activation and Engagement Marketing Manager, Sports and Entertainment, Platform and Devices Marketing

Los Angeles, CA (On-site)

$142K/yr – $205K/yrSenior Level6+ years expFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Lead end-to-end brand partnerships and cultural marketing, coordinating cross-functional teams to activate multi-channel campaigns.

Own end-to-end strategy for major partnerships, including NWSL and cultural entities.
Must-have: 6 years of leading multi-year sports or entertainment partnerships.
Standout: Experience managing cross-functional teams and agency partners through full campaign lifecycle.

Responsibilities

Drive end-to-end strategy for major brand partnerships, including the National Women's Soccer League (NWSL) and premier cultural entities.
Execute 360-degree GTM plans for cultural moments and product launches, integrating paid media, social, CRM, PR, and retail to drive multi-channel business.
Design immersive experiential activations and brand moments that align with core partnership priorities.
Serve as the central point of contact for cultural marketing, aligning cross-functional teams (Product, Sales, Legal, PR) and managing agency partners from creative ideation to post-campaign analysis.

Requirements

Bachelor's degree or equivalent practical experience.
6 years of experience leading multi-year partnerships with sports leagues or entertainment properties.
Experience in consumer marketing, brand partnerships, or experiential marketing for a brand.
Experience managing cross-functional or cross-team projects.

Preferred

Experience in managing relationships with creative and production agencies, talent, and influencers.
Experience in campaign measurement, including brand lift studies, ROI analysis, and budget management with a data-driven mindset.
Understanding of full-funnel marketing and how to integrate brand initiatives with sales, retail, and partner marketing channels.
Ability to develop and execute 360-degree marketing campaigns and experiential activations from strategy through measurement.
Excellent project management, communication, and presentation skills, with a keen eye for creative detail.