Bilingual Marketing Coordinator (English & Mandarin) - USA

California, MO (Remote)

Salary Not AvailableEntry LevelFull time

Posted 1 month ago

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Job Summary

Own Mandarin-led demand by running events and campaigns, steering Chinese Facebook efforts, and tracking cross-channel lead flow with clear weekly updates.

  • Own audience and channel mix for Chinese campaigns (WeChat, RED, FB) and event-driven lead generation.
  • Coordinate outreach tactics (expos, seminars, webinars, school talks) into a measurable pipeline.
  • Deliver weekly reporting on lead quality, customer behavior, and user experience to inform next steps.

Job Description

Responsibilities

  • Plan and execute marketing online and in-person events and campaigns to generate high-quality leads to continually feed in a healthy sales pipeline
  • Manage and execute Chinese Facebook campaigns.
  • Monitor leads and enrollments from marketing across all channels (Events, PR, WeChat, RED, FB, Content, Emails, SEO & more) with weekly/monthly progress reporting, customer behavior, and user experience.
  • Support in coordination of specific outreach tactics, including expos, seminars, webinars, school talks, and related event support.

Requirements

  • Native or Proficient in Mandarin
  • Proficient in English - Spoken/Written
  • Excellent communication skills
  • Excellent organization skills
  • Professionalism, Time and Stress Management, Confidence, Positive attitude (patience, empathy), Willingness to learn and go the extra mile
  • Experience in Chinese Marketing platforms and channels
  • Experience in Facebook Marketing campaigns.
  • Experience in the Education or professional services sector and using CRM (Salesforce) and multiple systems and platforms

Preferred

  • Experience in the education sector — for example, the high school or higher education space(s) (preferred but not mandatory)
  • Background in college consulting or similarly parent-focused roles (preferred but not mandatory)

Benefits

  • Rapidly growing, hyper-global EdTech startup (Crimson named GVT Top 150 EdTech companies)
  • Join a high-performing, diverse, and ambitious team
  • Utilizing innovative tech to re-imagine the education landscape
  • Limitless growth and development opportunities
  • If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting edge technology, then we'd love to hear from you!
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Crimson Education

4.0 Glassdoor

Crimson supports students from around the world to become world-class leaders. What started 10 years ago as an admissions consultancy helping Kiwi students get into the world’s top colleges has turned into an ecosystem of online education products that allow students around the world to accelerate their studies from pre-primary to postgraduate. Through rapid innovations in product and tech, we have scaled our impact and supercharged the education careers of over 100,000 students from more than 60 countries.Services include in-depth US, UK, EU and Australian university admissions support, Australia and New Zealand medical school admissions support, local curriculum tutoring, and extracurricular mentoring.Visit the Crimson Education website to learn more about our network, our edtech platforms and free resources for families.

Founded in 2013
Auckland, Auckland, NZL
1.8K employees (219 in marketing)
80% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$43.3K
Traffic Source Mix
Search
46.3%
Direct
47.9%
Referral
3.6%
Social
1.4%
Paid
0.7%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
203 (11% of company)
Median Career Experience
6 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$154M
Last Raise
$25M
Series Unknown, 1 years ago

Funding History

  • Nov 2024
    Series Unknown • $25M
  • Jul 2024
    Series D • $39.9M
  • Oct 2022
    Series Unknown • $19M

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