Responsibilities

• Develop, execute, and optimize paid media campaigns across various biddable platforms, including Google Ads (Search, Shopping, Performance Max), Meta Ads (Facebook & Instagram), Amazon, with a primary focus on driving conversions and maximizing Return on Ad Spend (ROAS) for performance based clients
• Utilize feed management platforms (e.g., Feedonomics, DataFeedWatch) to standardize, enrich, and customize product data, ensuring compliance with the unique requirements and best practices of each channel.
• With an emphasis on conversion-focused paid media campaigns, provide subject matter expertise on media trends, research, and best practices to inform campaign strategies.
• Utilize AI-powered competitive intelligence tools to monitor market trends, analyze ad strategies in real-time, and identify opportunities for differentiation in messaging performance
• Set up, manage, and optimize performance-driven digital media campaigns.
• Coordinate with internal teams to ensure campaign deliverables, such as creative assets and landing pages, align with strategy.
• Conduct A/B testing to identify the best-performing elements and maximize campaign ROI.
• Analyze campaign performance using tools like GA4, Looker Studio, and platform reporting dashboards.
• Create reports and presentations that translate performance data into actionable insights for clients.
• Monitor emerging trends and technologies to recommend innovative solutions for clients.

Requirements

• 2-4 years of experience in digital media planning and campaign execution, ideally within an agency environment or a direct-to-consumer organization.
• Demonstrated ability to develop and execute successful campaigns across Paid Search, Social, Programmatic, and other performance channels.
• Hands-on experience with Google Ads, Meta Ads Manager and similar platforms.
• Proficiency in digital reporting tools like Google Analytics, GA4, Looker Studio, and Excel.
• Experience in managing media budgets and providing data-driven optimization recommendations.
• Strong analytical skills with the ability to interpret large data sets and deliver actionable insights.
• Exceptional organizational skills, with the ability to manage multiple priorities and meet deadlines.
• Excellent communication and collaboration skills, with the ability to clearly articulate ideas to both technical and non-technical audiences.
• A proactive, solutions-oriented mindset with a passion for digital media and innovation.
• Demonstrated proficiency in using AI-powered tools and platforms to accelerate research, testing or generative copy/creative

Benefits

• 20 days vacation a year + 12 public holidays
• Full Paid Medical Insurance for Employee Only (including dental and vision)
• Annual performance bonus
• 401k matching plan
• Sales commission (if involved in a pitch)
• Gym Membership contributions
• Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee.
• Quarterly team offsites / Regular socials
• Recruitment referrals bonus
• Agile working policy