Batteries Segment Marketing Manager

New Castle, DE (On-site)

Salary Not AvailableSenior Level5+ years expOther

Posted 4 months ago

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Job Summary

Own Batteries marketing strategy and cross‑functional collaboration to commercialize products and drive growth.

  • Lead strategy for Batteries campaigns with Global/Regional teams
  • Must-have: 5+ years in batteries research/supply chain with strategic planning
  • Standout: VOC leadership and market opportunity analysis informing roadmaps and partnerships

Job Description

Responsibilities

  • Marketing Leadership
  • Develop the marketing campaign strategy for the Batteries segment in collaboration with Global and Regional Marketing teams.
  • Partner with Global Applications teams to develop and update relevant application examples that support marketing campaigns.
  • Support Product Management and Marketing teams to ensure successful commercialization of new product releases and campaigns.
  • Support Sales teams with business planning and customer engagement across startups, gigafactories, and research institutions.
  • Strategic Growth Planning
  • Build and manage the strategic growth plan for the Batteries segment using strong market knowledge, emerging trends, and competitive insights.
  • Lead Voice‑of‑Customer (VOC) activities and synthesize findings into actionable insights for research, product roadmaps, and marketing campaigns.
  • Conduct macro‑market assessments across key regions, quantify market size, and estimate growth rates.
  • Identify Key Opinion Leaders (KOLs) and develop scientific thought‑leadership partnerships.
  • Identify potential commercial relationships and business development opportunities to support revenue growth.
  • New Product Development
  • Prioritize and articulate customer needs to initiate research and development projects in collaboration with Research and Product Management.
  • Assess market opportunity (TAM, SAM, SOM) for new research and product development initiatives based on VOC, market trends, and competitive landscape.
  • Support Research and Product Management teams in validating market opportunities and defining customer requirements for new projects.

Requirements

  • BS in Science or Engineering field required; advanced degrees preferred (MBA, M.S/ Ph.D. in Chemistry, Chemical Engineering, Materials Science or related fields)
  • 5+ years experience in the batteries research or supply chain (e.g., cathode/ electrolyte chemistries, slurry formulation and optimization, electrode scaleup, etc.)
  • Prior experience with analytical instrumentation such as thermal analysis, rheology, or related techniques is desirable
  • Business/ strategy development experience within the Batteries industry or adjacent fields
  • Strong strategic thinking and planning skills with the ability to lead projects from concept to execution
  • Strong analytical and data interpretation skills with the ability to adjust strategies based on market and performance insights
  • Ability to effectively influence at the executive level and within peer group
  • Effective interpersonal, collaboration & networking skills
  • Fluency in Chinese, Korean, or Japanese is desirable to support APAC region

Preferred

  • Fluency in Chinese, Korean, or Japanese is desirable to support APAC region
  • Prior experience with analytical instrumentation such as thermal analysis, rheology, or related techniques is desirable
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Waters Corporation

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Waters Corporation is a global leader in analytical instruments, separations technologies, and software, serving the life, materials, food, and environmental sciences for over 65 years. Our products ensure the safety of the medicines we take, the purity of the food we eat and the water we drink, and the quality and durability of products we use every day. Together with our customers, in labs around the world, we deliver scientific insights to improve human health and well-being, helping to leave the world better than we found it.

Founded in 1987
Milford, Massachusetts, USA
9.1K employees (358 in marketing)
53% recommend to a friend
48% CEO approval

Traffic Signals

Monthly Visitors
351.5K
Monthly Google Ads Budget
$106.6K
Traffic Source Mix
Search
57.3%
Direct
34.5%
Referral
5.2%
Social
1.4%
Paid
1.6%

Headcount Trend

Current headcount: ~9.1K

Marketing Team

Marketing Team Size
284 (3% of company)
Median Career Experience
27 years
Median Tenure
8.8 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$6M
Last Raise
$6M
Grant, 3 years ago

Funding History

  • Oct 2022
    Grant • $6M
  • Aug 1994
    Private Equity

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