Responsibilities

• Accountable for growing ARPU and incremental revenue through speed upgrades, VAS attach, and tenure-based monetization strategies across the customer lifecycle.
• Owns monetization strategy for the existing base, balancing revenue growth with customer experience, churn risk, and regulatory/compliance requirements.
• Serves as the strategic bridge between customer insights and execution—converting usage, behavioral, and propensity signals into actionable growth opportunities.
• Leads a test‑and‑learn growth model, setting hypotheses, success metrics, and guardrails to rapidly identify, scale, or retire monetization initiatives.
• Influences cross‑functional decisions by partnering closely with CRM, Analytics, Finance, and Customer Care to align offers, targeting, and channel orchestration.
• Operates with clear ownership over results, using performance readouts and experimentation outcomes to inform ongoing growth priorities and investments.
• This role does not initially require direct supervision of full‑time employees but may provide functional leadership, mentorship, and prioritization guidance to analysts, marketers, or cross‑functional partners. Direct people management responsibilities may be added as the function scales.

Requirements

• Bachelor’s degree in business, marketing, economics, analytics, finance, or a closely related field or equivalent professional experience directly related to lifecycle growth or customer monetization.
• Minimum 5 years of experience in customer lifecycle marketing, base management, retention, or revenue growth roles within a subscription-based, telecom, broadband, SaaS, or services business.
• Demonstrated experience owning monetization initiatives that drive incremental revenue through upgrades, add-on services, or targeted offers to an existing customer base.
• Experience working cross-functionally with analytics, customer communications/CRM, finance, and operational teams to deliver growth initiatives.
• Experience designing, evaluating, and iterating test-and-learn or experimentation-based programs tied to measurable business outcomes.
• Knowledge of lifecycle marketing and customer monetization concepts, including segmentation, targeting, customer value, and churn risk management.

Preferred

• Experience in telecom, broadband, wireless, or other recurring-revenue subscription businesses with tiered service levels and add-on products.
• Prior ownership of speed upgrade, service tier migration, or value-added service attach strategies within an existing customer base.
• Experience working with customer usage, behavioral, or tenure-based data to inform monetization or lifecycle strategies.
• Exposure to experimentation frameworks, pricing or offer optimization, or marginal economics related to customer growth and retention.
• Experience influencing customer-facing or frontline teams (e.g., care, sales support) to enable monetization or save-related growth opportunities.
• Demonstrated success scaling monetization initiatives from pilot to sustained, repeatable programs.
• English: Required
• Additional languages: Not required; proficiency in additional languages is a plus but not necessary to perform the essential functions of the role.

Benefits

• We offer competitive compensation and comprehensive benefits.
• Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.
• Inclusion and belonging are at the center of our grounding belief in Being Real. When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.