Responsibilities

• Conduct direct outreach to potential users and organizations in new verticals (franchise operators, faith communities, adult sports leagues, nonprofits, online communities, and others as BAND expands) to understand their needs and workflows
• Identify and map the channels, associations, and networks through which each vertical can be reached
• Gather and synthesize intelligence on what's needed to reach product-market fit within each vertical, including product gaps, messaging needs, and adoption barriers
• Build and refine vertical-specific growth playbooks as you learn what works, since none currently exist
• Design and execute promotional and incentive programs (e.g., referral incentives, early-adopter offers, group incentives) tailored to each vertical's needs
• Test and iterate on incentive structures based on adoption and engagement results
• Develop go-to-market strategies for new verticals, including target segments, messaging, channels, and rollout sequencing
• Execute go-to-market plans directly, adjusting based on early results and on-the-ground learnings
• Execute lead generation initiatives including outreach, events, and targeted campaigns within each vertical
• Qualify and nurture leads, coordinating with internal teams to convert interest into active organizations and users

Requirements

• 3-6 years of experience in growth marketing, partnerships, or a related field, ideally including 0→1 market or vertical launch experience
• Comfortable operating without an established playbook—building the approach as you learn what works
• Experience conducting direct outrach to potential users or organizations to uncover needs and validate demand
• Experience designing or running promotional/incentive programs
• Experience building go-to-market strategies and executing them hands-on
• Experience with lead generation and pipeline management
• Experience building strategic or content partnerships
• Strong communicator who can build trust quickly across very different audiences (franchise operators, faith leaders, nonprofit leaders, community organizers)
• High ownership mindset—comfortable moving from ambiguity to execution independently
• Strong attention to detail