B2C Marketing Journey Developer

New York, USA (Remote)

$70K/yr – $105K/yrMid Level, Senior Level5+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

  • Journey Development & Execution: Own the end-to-end development of automated marketing journeys, from initial build to ongoing optimization.
  • Translate campaign strategies into technical requirements and implement them within the internal MAP.
  • Ensure journeys are built to scale, with clean logic, efficient triggers, and robust error handling.
  • Conduct thorough testing and QA to ensure flawless execution across all customer touchpoints.
  • Work closely with marketing and data teams to integrate audience segments, triggers, and personalization logic.
  • Leverage SQL to query and manipulate data for journey logic, targeting, and reporting.
  • Performance Monitoring & Optimization: Monitor journey performance and identify opportunities for improvement in engagement, deliverability, and conversion.
  • Implement A/B testing within journey logic to enhance engagement and conversion results.

Requirements

  • 5+ years of experience owning the development of marketing journeys within a Marketing Automation Platform (MAP)
  • Strong proficiency in SQL and experience working with complex data sets
  • Proven ability to manage multiple projects and deliver high-quality work in a fast-paced environment
  • Detail-oriented with a strong focus on QA, testing, and performance monitoring
  • Excellent communication and collaboration skills, with a proactive approach to problem-solving
  • Experience working cross-functionally with marketing, data, and engineering teams
  • Familiarity with customer journey mapping, lifecycle marketing, and campaign automation best practices
  • Right to work requirements: This role is limited for candidates with indefinite right to work within the USA or Canada.

Benefits

  • Health & Wellness: Health care coverage designed for the mind and body
  • Flexible Downtime: Generous time off helps keep you energized for your time on
  • Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills
  • Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs
  • Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families
  • Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference
automotiveMastermind Inc. logo

automotiveMastermind Inc.

4.6 Glassdoor

Founded in 2012, automotiveMastermind®, part of S&P Global Mobility, is the automotive industry's trusted data and technology provider, driving value through actionable intelligence and personalized experiences. The company's proprietary Mastermind solution uses the power of predictive analytics to enable retailers to connect with buyers and deliver an exceptional purchasing experience. Through a combination of behavioral predictive analytics, targeted marketing outreach and expert consulting, Mastermind empowers dealers and OEMs to deliver automotive retail sales by seamlessly blending data and intelligence with personalized insights.

Founded in 2012
New York, New York, USA
324 employees (34 in marketing)
91% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
163.7K
Monthly Google Ads Budget
$21
Traffic Source Mix
Search
16.3%
Direct
59.7%
Referral
23.4%
Social
0.2%
Paid
0.3%

Headcount Trend

Current headcount: ~329

Marketing Team

Marketing Team Size
29 (9% of company)
Median Career Experience
15.5 years
Median Tenure
5 years

Funding

Total Funding
$48M
Last Raise
$45M
Private Equity, 9 years ago

Funding History

  • Nov 2016
    Private Equity • $45M
  • Feb 2016
    Series Unknown • $3M

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