B2B Performance Marketing Manager II

San Francisco, CA (Hybrid)

$169K/yr – $188K/yrSenior Level7+ years expFull time

Posted 10 days ago

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Job Summary

Own and scale global B2B marketing by leading GTM strategy, cross‑channel programs, and performance optimization to drive awareness, adoption, and growth.

Define and drive cross‑functional GTM plans aligned to business goals.
Monitor performance, derive insights, and implement data‑driven optimizations.

Job Description

Responsibilities

Lead global B2B marketing strategy and go-to-market planning, driving awareness, adoption, and business growth across key markets.
Develop and execute integrated, cross-channel marketing programs that align with business objectives and customer needs.
Partner across Marketing, Product, Operations, Applied Science, and other cross-functional teams to align priorities, influence decisions, and drive successful execution.
Build scalable marketing frameworks, launch processes, and operating models that support long-term business growth.
Translate business opportunities and challenges into actionable marketing strategies and measurable outcomes.
Analyze performance, generate insights, and recommend optimizations to improve marketing effectiveness and business impact.
Partner with channel teams to develop performance marketing strategies that support acquisition, engagement, and growth.

Requirements

Bachelor's degree in Marketing, Economics, Business, or equivalent practical experience.
7+ years of experience in growth, B2B, integrated, lifecycle, or performance marketing.
Proven experience owning paid marketing strategy, campaign execution, and performance outcomes across acquisition channels.

Preferred

Experience leading cross-functional initiatives and influencing stakeholders.
Strong analytical and business acumen, with the ability to translate data into insights, recommendations, and measurable business impact.
Excellent communication, prioritization, and project management skills.
Demonstrated success operating in ambiguous environments, building scalable processes, and driving initiatives from strategy through execution.
Experience marketing to SMB, Merchant, Marketplace, or B2B audiences.
Experience supporting new product, service, or business launches.
Experience with performance marketing channels, including Search and/or Paid Social.
Experience building operating models, governance frameworks, or cross-functional processes.
Experience working in a fast-paced, matrixed organization ideally in the technology industry.

Benefits

All full-time employees are eligible to participate in a 401(k) plan.
You will also be eligible for various benefits.

Uber

3.9 Glassdoor

We are Uber. The go-getters. The kind of people who are relentless about our mission to help people go anywhere and get anything and earn their way. Movement is what we power. It’s our lifeblood. It runs through our veins. It’s what gets us out of bed each morning. It pushes us to constantly reimagine how we can move better. For you. For all the places you want to go. For all the things you want to get. For all the ways you want to earn. Across the entire world. In real time. At the incredible speed of now.The idea for Uber was born on a snowy night in Paris in 2008, and ever since then our DNA of reimagination and reinvention carries on. We’ve grown into a global platform powering flexible earnings and the movement of people and things in ever expanding ways. We’ve gone from connecting rides on 4 wheels to 2 wheels to 18-wheel freight deliveries. From takeout meals to daily essentials to prescription drugs to just about anything you need at any time and earning your way. From drivers with background checks to real-time verification, safety is a top priority every single day. At Uber, the pursuit of reimagination is never finished, never stops, and is always just beginning.

Founded in 2009

San Francisco, California, USA

138K employees (2,351 in marketing)

www.uber.com

70% recommend to a friend

76% CEO approval