Responsibilities

• Develop strategic paid media plans aligned with business objectives, customer behavior, and marketing goals
• Execute and manage digital advertising campaigns across channels including - Search, Social, Display, Programmatic, Video, OTT/CTV, LinkedIn, and emerging media platforms
• Manage media budgets and optimize investments to maximize campaign performance and ROI
• Analyze campaign performance and present results in a clear, concise, and actionable manner
• Interpret and analyze complex datasets to identify trends, opportunities, and areas for optimization
• Leverage data science methodologies, predictive analysis, audience modeling, and advanced analytics to enhance media planning, campaign performance, audience targeting, and overall marketing effectiveness
• Process, cleanse, and verify the integrity of data used for analysis and reporting
• Assist account managers and the central marketing team with understanding campaign performance, audience insights, and reporting
• Build audience targeting strategies utilizing first-party data, CRM insights, ZoomInfo audiences, LinkedIn Marketing Solutions, and platform-specific targeting capabilities
• Develop and execute account-based marketing (ABM) and lead generation strategies using audience enrichment, intent data, and advanced targeting methodologies

Requirements

• Four-year college degree or demonstrated equivalent experience in Marketing, Advertising, Communications, Business, Digital Marketing, Analytics or related field
• 3-5 years of experience in paid media, digital marketing, media buying, or performance marketing
• Demonstrated success developing and executing multi-channel paid media strategies
• Hands-on experience with Google Ads, Microsoft Ads, Meta Ads, LinkedIn - Campaign Manager, and programmatic advertising platforms
• Experience leveraging LinkedIn Marketing Solutions, LinkedIn Matched Audiences, ZoomInfo, intent data providers, or similar audience targeting technologies
• Experience managing advertising budgets and optimizing campaigns against business objectives
• Strong understanding of audience targeting, attribution, lead generation, conversion optimization, and campaign measurement
• Experience with reporting and visualization tools such as GA4, Looker Studio, Tableau, Power BI, or similar platforms
• Knowledge of campaign attribution, audience segmentation, customer journeys, lead nurturing, and conversion optimization
• Strong budget management and forecasting capabilities
• Strategic mindset with the ability to connect media investments to business outcomes
• Exceptional attention to detail and organizational skills

Preferred

• Google, Meta, Microsoft Advertising, LinkedIn Marketing, or related certifications preferred
• Automotive, agency, or multi-location marketing experience preferred
• Advanced or expert-level knowledge of paid media planning, buying, and campaign execution
• Strong understanding of digital marketing strategy and media mix development

Benefits

• Health Insurance
• Vision Insurance
• Dental Insurance
• Life and Disability Insurance
• Flexible Spending and Health Savings Accounts
• Employee Assistance Program
• 401(k) plan with Company Match
• PTO
• Paid Holidays, Bereavement, and Jury Duty
• Paid Pregnancy/Parental leave
• Paid Military Leave
• Tuition Reimbursement