Responsibilities

• Manage new campaigns and strategies to support college goals, from helping the Senior Manager on strategy brief creation through to delivery of final creative.
• Manage new product launch and product redevelopment process, including development of new creative and launch of program-specific initiatives.
• Help develop annual college marketing strategy, including goals with measurable KPIs, audiences, and messaging for brand/paid media, content, and partnerships. Help track campaigns, launches, and follow up across strategy.
• Understand target forecasts, monthly adjustments, and strategies/tactics for hitting targets. Help launch specific tactics and initiatives to drive growth.
• Build relationships of trust with college program cluster teams – academic deans and program chairs
• Understand and stay up on external and internal factors influencing college performance. Read industry publications and news to understand our students and prospects and the industry the college serves.
• Translate college strategy into tactical execution by working with the college director to understand goals and audiences.
• Research new audience targeting, industry publications, industry groups and associations, and other program level marketing opportunities
• Work closely with the internal and agency creative teams to ensure that creative requests are accurate, on time, and on brand
• Research strategic program and audience media placements, develop plans and budgets, manage creative requests and production.

Requirements

• Bachelor’s degree in Marketing or a related field
• Five (5) years of related marketing experience
• This position requires occasional travel of up to 10%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.

Preferred

• Experience in B2B marketing, demand generation, and/or partner marketing.
• Understanding of business development principles and market positioning.

Benefits

• Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.