Responsibilities

• Relationship Management: Build and maintain strong, trust-based relationships with medical directors, practice administrators, and referring physicians.
• Strategic Growth Planning: Develop and implement customized marketing plans for the law firm using local market data and in conjunction with the firms operational & analytical data to achieve goals.
• Referral Network Development: Identify and pursue new partnership opportunities to expand the provider network and increase referral volume.
• Marketing Campaigns: Help execute marketing initiatives, including firm community events, and assist with marketing campaigns, to increase brand awareness.
• Enablement & Resources: Create and distribute high-quality marketing products, and training materials to ensure providers are equipped to promote the law firm.
• Performance Analysis: Track and report on key performance indicators (KPIs) such as referral numbers, case acquisition costs, and program ROI to optimize firm strategies and achieve goals.
• Cross-Functional Collaboration: Act as the primary regional contact for provider-related marketing needs, while collaborating with the corporate office to ensure quarterly & annual goals are being met.
• Education: Associate’s degree or higher in Marketing or Business, or a related field;
• Experience: 2-5 years of experience in B2B marketing, partnership management, or physician liaison roles. Previous experience with a Personal Injury Law Firm is a plus.
• Technical Skills: Proficiency with or able to learn CRM software, marketing automation tools, and data analytics platforms.

Requirements

• Education: Associate’s degree or higher in Marketing or Business, or a related field;
• Experience: 2-5 years of experience in B2B marketing, partnership management, or physician liaison roles.
• Technical Skills: Proficiency with or able to learn CRM software, marketing automation tools, and data analytics platforms.
• Soft Skills: Exceptional interpersonal, negotiation, and written communication skills with the ability to influence and make recommendations.
• Able to pass a background check, including driving history

Preferred

• Previous experience with a Personal Injury Law Firm is a plus.
• Bilingual in English & Spanish a plus.