Responsibilities

• Own and scale ACP lifecycle programs: Strategize, build and execute end-to-end lifecycle communications for Strava's Verified Athletes, Verified Clubs, Pro Athletes, and Affiliate partners. Move programs beyond onboarding into full retention, reactivation, and engagement journeys — across email, in-app, and push.
• Execute Strava for Business communications: Manage BAU execution of in-app and email communications for the Strava for Business audience, ensuring consistent, high-quality delivery against a growing volume of campaigns. Identify and drive process improvements that reduce friction and increase performance.
• Support Developer Relations lifecycle comms: Develop and maintain foundational lifecycle communications for third-party developers who build on Strava's API, ensuring this community is engaged, informed, and set up for success.
• Partner cross-functionally to deliver: Work closely with ACP to execute against program briefs, and with PMM to align on GTM messaging and product moments. Serve as the Growth Marketing expert who brings channel, segmentation, and lifecycle expertise to every brief.
• Build toward a more sophisticated program: Own the scalability of supporting technology and resources for B2B lifecycle, enabling better orchestration, segmentation, and visibility across all Strava touchpoints.
• Measure and improve: Own email performance reporting (open rate, CTR, unsubscribes), track against program KPIs (attribution, affiliate revenue, CSAT), and surface insights that inform the next iteration.