Our journey began in 1997 with one simple belief: Nature is Genius.So, with relentless curiosity for innovation, we sought to create the next age of beauty and hair care with nature as our guide. Every ingredient in our formulas has a purpose and every ounce nourishes your hair, skin and scalp.Eufora's advanced technology utilizes important botanical extracts that have been scientifically proven to benefit the hair, scalp and skin. We never use fluff ingredients that sound good on the label, but don't provide any real benefit. You can count on Eufora to deliver substance without hype, because when it comes to quality, we believe there are no compromises.