Responsibilities

• Develop and execute comprehensive lead generation strategies targeting dental practice owners, office managers, and decision-makers.
• Design and implement multi-channel campaigns including email marketing, LinkedIn outreach, webinars, and content marketing.
• Develop lead scoring and targeted account-based marketing (ABM) campaigns for high-value prospects.
• Develop and manage nurture sequences for different buyer profiles and stages of the customer journey.
• Implement lead scoring systems and qualification processes to optimize sales team efficiency.
• Execute seasonal and event-driven promotional campaigns aligned with dental industry cycles.
• Develop partner program to facilitate referral lead generation.
• Test and optimize landing pages, forms, and conversion paths across all digital touchpoints.
• Collaborate with sales team to ensure smooth lead handoff and conversion optimization.
• Maintain and optimize company website for SEO, user experience, and lead conversion.

Requirements

• Bachelor's degree in Marketing.
• Well-organized, data-driven and detail-oriented. High level of comfort with KPIs and reporting systems.
• 5-8 years of B2B experience leading and executing marketing efforts preferred.
• Proven record growing a small B2B business ($2M to $30M+). Candidates must have demonstrated B2B experience inside a company’s marketing department. (Agency and B2C candidates are not eligible.)
• Exceptional communication and copywriting skills.
• EOS “Traction” experience is a plus or other “balanced scorecard” company metrics reporting structure.
• Be personable and super fun. Our clients love our personality and company culture!

Preferred

• EOS Traction experience is a plus or other balanced scorecard metrics reporting structure.
• Be personable and super fun. Our clients love our personality and company culture.