Responsibilities

• Personally own strategy, execution, and optimization across:
• SEO (technical + content-driven)
• PPC (search and paid social)
• Content marketing
• Email and lifecycle campaigns
• Conversion rate optimization (CRO)
• Partnerships and supporting channels
• Define hypotheses, run experiments, analyze results, and iterate
• Track performance using analytics, attribution, and funnel metrics
• Identify, hire, and work with freelancers or independent contractors (SEO, PPC, content, CRO, design, etc.)

Requirements

• Hands-on experience in B2B SaaS growth or demand generation
• Individual contributor background (not people management)
• Direct experience running and optimizing multiple acquisition channels
• Proven ability to hire and direct freelancers or contractors
• Strong analytical and experimentation skills
• Clear written communication and structured thinking
• Comfortable marketing to engineers, DevOps, QA, and SRE audiences
• APIs and web services
• Uptime, performance, and monitoring concepts
• DevOps and QA workflows

Preferred

• Trial-based or product-led SaaS experience
• Background in monitoring, observability, testing, or infrastructure tools
• Experience scaling marketing without building a large internal team

Benefits

• Remote-first, autonomy-driven culture