B2B Digital Marketer (hybrid)

Bridgewater, NJ (Hybrid)

$60K/yr – $75K/yrMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end digital marketing programs spanning SEO, email, social and content to drive pipeline.

  • Own and optimize marketing automation to nurture leads and increase engagement.
  • Collaborate with Sales to create campaigns and landing pages that generate qualified leads and revenue.
  • Analyze performance and stay ahead on trends to continuously optimize channels and messaging.

Job Description

Responsibilities

  • Develop and execute digital marketing campaigns, including SEO, email marketing, social media, and content marketing.
  • Develop and manage marketing automation campaigns to nurture leads and increase engagement.
  • Monitor and analyze website traffic and user behavior to identify areas for improvement and optimization.
  • Manage social media accounts and develop engaging content to increase followers and engagement.
  • Collaborate with team to create and implement landing pages, email campaigns, and other digital assets.
  • Work closely with the sales team to create and execute campaigns that generate leads and sales.
  • Analyze and report on campaign performance and make recommendations for optimization.
  • Stay up-to-date with digital marketing trends and best practices.

Requirements

  • Bachelor’s degree in marketing, business, or related field.
  • Must have 5+ years of progressive experience as a B2B digital marketer with a software consulting company or a digital marketing agency.
  • US Citizenship or Permanent Residency is required.
  • Ability to manager inbound and outbound marketing campaigns for effective lead generation.
  • Must have experience with brand building, email marketing, and PR.
  • Experience with SEO, AEO, and GEO will be a plus.
  • Experience with marketing automation tools.
  • Strong analytical skills and experience with web analytics tools such as Google Analytics.
  • Graphic design experience is a plus.
  • Excellent communication and teamwork skills.
  • Ability to manage multiple projects and prioritize tasks effectively.

Preferred

  • Experience with SEO, AEO, and GEO will be a plus.
  • Graphic design experience is a plus.

Benefits

  • healthcare benefits
  • PTO
Invonto logo

Invonto

"Connecting People Through Digital"Invonto is a digital consulting company that helps organizations streamline operations through process automation, improve sustainability by reducing waste, and grow revenues through custom digital products. Our roster of clients span many industries and include top brands like Merck, Comcast, Transamerica, Sealed Air, DR Horton, Epicor, West, YMCA, Federal Reserve Bank, America's Got Talent, Party Rental Ltd., JF Shea, Southco, Telebrands, Columbus McKinnon, Kiss Products, and others. Invonto is a creative agency focusing on solving complex business problems through effective implementation of digital solutions for web, mobile, AI and machine learning, virtual reality (VR), and augmented reality (AR). Invonto provides turn-key solutions from initial strategy through launch. Solutions created by Invonto has added more than $1 billion to client's annual revenues while reducing product waste by more than $500 million annually.Invonto is recognized as one of the most innovative technology companies and a digital leader by NJ Tech Council (TechUnited NJ), NJBiz, CIO magazine, ThriveGlobal, and Fast Company.Visit our website www.invonto.com to learn more about us and our work. Want to join our growing team? Apply to any of our job openings from career page on our website at www.invonto.com/careers.

Founded in 2008
Bridgewater, New Jersey, USA
12 employees

Traffic Signals

Monthly Visitors
6.4K
Traffic Source Mix
Search
24.8%
Direct
25.4%
Referral
8.1%
Social
5.5%
Paid
0.7%

Headcount Trend

Current headcount: ~12

Marketing Team

Marketing Roles Posted (Last 30 Days)
1