B2B Customer Marketing Strategist I at Love's Travel Stops & Country Stores | Oklahoma City, OK

Love's Travel Stops & Country Stores

B2B Customer Marketing Strategist I

Oklahoma City, OK (On-site)

Salary Not AvailableIntern/New Grad1+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive B2B loyalty and acquisition marketing for Love’s by coordinating multi-channel campaigns and cross-functional partnerships.

Must-have: Bachelor’s Degree in Marketing, Business, or related field
Standout: 0 to 2 years’ experience in marketing, campaign planning, copywriting, or digital communications

Job Description

Responsibilities

Serve as an ambassador for our B2B loyalty customers, ensuring an exceptional customer experience and fostering long-term commercial relationships
Assist in the development and execution of comprehensive customer loyalty and acquisition marketing strategies to enhance retention, lifetime value, engagement, and new customer growth for B2B clients
Analyze customer and prospect data to identify trends, insights, and opportunities that drive improvements to Love’s B2B loyalty and acquisition programs
Support the design, management, and optimization of customer segmentation strategies to personalize both loyalty offerings and acquisition communications for commercial clients
Collaborate with cross-functional teams to deliver targeted B2B Loyalty and Acquisition initiatives, ensuring the accurate and timely setup of customer communications processes
Support the development, execution, and documentation of multi-channel customer and prospect communications—including email, text, mobile app push notifications, printed receipt messages, and other digital outreach—to drive both loyalty and acquisition goals
Contribute to copywriting for communication elements that align with various customer-facing units. Campaign types include, but are not limited to, loyalty, sales, B2B customer acquisition, retention, and engagement campaigns for commercial clients and professional drivers
Work alongside UI/UX and graphic designers to create relevant and consistent graphics that support digital campaigns targeting B2B audiences
Partner with Marketing, Operations, and Communications teams to assist in developing strategies and campaigns that support Love’s Loyalty and Acquisition goals for B2B customers and other internal stakeholders
Perform other duties as needed to support the marketing department and the broader Love’s Family of Companies, including tasks related to B2B acquisition and loyalty marketing

Requirements

Bachelor’s Degree in Marketing, Business, Management, Advertising, Communications, Public Relations or equivalent preferred
0 to 2 years' experience in marketing, campaign planning, copywriting, customer-facing communications, and/or digital communications
Excellent verbal, written and presentation skills

Benefits

Fuel Your Growth with Love's - company funded tuition assistance
Paid Time Off
401(k) – 100% Match up to 5%
Medical/Dental/Vision Insurance after 30 days
Competitive Pay
Career Development

Love's Travel Stops & Country Stores

3.7 Glassdoor

Founded in 1964 by Tom Love, Love’s Family of Companies is headquartered in Oklahoma City, and remains entirely family-owned and operated. With more than 600 locations in 42 states, Love’s approximate growth rate is 40 stores per year. From the first filling station in Watonga, Oklahoma, the Love’s commitment has remained the same: “Clean Places, Friendly Faces.” Love’s was founded on the values of integrity, Customer focus, strong work ethic, innovation and perseverance. Tom Love displayed all of these as he built Love’s from the ground up – from one small filling station in western Oklahoma in 1964 to more than 550 Love’s locations coast to coast. These core values are the keys to our success. But Tom didn’t do it by himself. He surrounded himself with visionary team members who embodied the same set of values. Today, we are looking for these in every person we hire. No matter what job you do for Love’s, your commitment to integrity, Customer focus, strong work ethic, innovation and perseverance will not only continue our legacy of growth, it will also ensure your successful career with one of America’s top-ranked private companies. Do you have what it takes?To learn more, go to www.loves.com, Facebook (www.facebook.com/lovestravelstops), or follow @LovesTravelStop on Twitter.

Founded in 1964

Oklahoma City, Oklahoma, USA

14K employees (247 in marketing)

www.loves.com

64% recommend to a friend

78% CEO approval