Responsibilities

• A quarterly target for qualified meetings booked and pipeline sourced into ICP accounts.
• Lumen's outbound engine, end-to-end, across multiple channels — list building, sequencing, copy, send, iterate. Cold calling included: define the scripts, make calls yourself, and set up AEs to make them as well.
• The campaign calendar — briefs, creative, audience targeting, launch, optimization, post-mortems.
• Account-Based Marketing programs for tier-1 institutional prospects — multi-channel, multi-touch, measurably tied to pipeline.
• The marketing tech stack — HubSpot ownership for campaign execution, lead scoring, attribution, and pipeline reporting; sequencer, enrichment, intent data, and ABM tooling.
• AI-assisted SDR (AISDR) programs — execute and optimize for scalable outreach where it can extend the team's reach without diluting message quality.
• The measurement stack — channel ROI, cost per meeting, cost per opportunity, conversion rates by stage and segment. A weekly scorecard everyone reads.
• With Sales (Ops and AEs): Run tight feedback loops on outbound campaigns, lead routing, handoff SLAs, meeting quality scoring, and message-market fit signal. Translate market insights and campaign learnings into actionable sales intelligence. Partner on sales enablement materials — marketing owns the artifact; you bring the messaging and the data.
• With Marketing leadership: Plan and execute multi-channel top-funnel programs across outbound email, LinkedIn, paid search and social, events and conferences, webinars, partnerships, content syndication, and ABM. Test relentlessly — new channels, new lists, new ICP cuts, new offers. Manage outside vendors, agencies, and contractors; bring work in-house when it's cheaper or better. Partner on positioning, ICP definition, and territory strategy as the funnel teaches us what resonates.

Requirements

• ~5–7 years in B2B growth, lead gen, GTM, ABM, or sales development — with a steep trajectory and a track record of doing more each year.
• Marketing operator first: you write the email, build the list, set up the sequence, run the ads, pull the report. Manager second: you can hire, brief, and direct help once volume demands it.
• Comfortable selling to sophisticated institutional buyers — long sales cycles, multiple stakeholders, complex products. CRE, climate tech, proptech, financial services, or B2B SaaS backgrounds are most relevant.
• Numbers-native: lives in a dashboard, makes decisions from data, can build the dashboard if it doesn't exist.
• Expert-level proficiency with HubSpot or a comparable marketing automation platform; familiarity with AI-powered SDR tools and modern outbound stacks.
• Strong written instinct — outbound copy, ad copy, landing pages, sales enablement.
• High agency: figures out what to do when no one tells you, ships before it's perfect, owns outcomes.
• Scrappy with a budget; rigorous with attribution.

Preferred

• Deep knowledge of commercial real estate, particularly institutional owners and operators.
• Experience standing up an ABM program from scratch in an early-stage or high-growth environment.
• Background in cold calling and outbound sales development as well as marketing.
• Working knowledge of Hubspot, data enrichment tools, and attribution platforms.

Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) plan
• Flexible PTO
• Remote work flexibility
• Professional development budget
• Equipment and home office stipend
• Mission-driven work accelerating the clean energy transition