AVP, Venmo Campaign and Initiatives Manager, Costa Mesa at Synchrony | Costa Mesa, CA | $90K/yr – $155K/yr

AVP, Venmo Campaign and Initiatives Manager, Costa Mesa

Costa Mesa, CA (Hybrid)

$90K/yr – $155K/yrSenior Level9+ years expFull time

Posted 3 months ago

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Job Summary

Drive Venmo co-brand growth programs and cross-functional delivery for cardholder acquisition, loyalty, and lifecycle marketing.

Must-have: 5+ years of marketing/retail client portfolio experience in credit card or financial services
Standout: Cross-functional program ownership with budget tracking and procurement
Standout: Experience directing lifecycle programs across digital and offline channels

Job Description

Responsibilities

Flawless execution of Venmo Co-Brand programs, following all processes and meeting all requirements of the business
Partner with the client and co-brand marketing team on growth initiatives to meet or exceed portfolio goals
Develop and execute programs to drive new accounts, sales and loyalty through the entire customer lifecycle
Manage cardholder communications across a variety of digital and offline channels, throughout the customer journey
Develop product lifecycle strategies and partner with cross functional teams to deliver on initiatives to influence and change cardholder behavior
Work with internal, client and external resources to manage development of digital assets, research plans, product prototypes, and marketing collateral (including acquisition and lifecycle)
Have a digital mindset to develop effective creatives, track program performance, and maximize customer performance across all our digital engagement channels
Willingness and flexibility to change direction when needed
Build and maintain a strong, trusting, and productive partnership with Venmo
Manage marketing budget tracking, invoice processing & monthly reconciliation for specific marketing programs and special initiatives

Requirements

Bachelor's Degree or, in lieu of a degree, a high school equivalent plus 9+ years of marketing experience within the credit card or financial services industry
5+ years of marketing and/or retail client portfolio experience
Good understanding of credit, payments, and digital marketing
Willingness to travel 25%
Ability and flexibility to travel for business as required

Preferred

Commitment to flawless execution, including following all processes and requirements
Exhibit Leadership and presence to advance key initiatives
Exceptional relationship building and client leadership abilities
Strong analytical skills
Excellent oral and written communication skills
Ability to work cross-functionally and in a small team environment

Synchrony

At Synchrony, our driving force is to be essential to people's everyday lives by making it easier for the many millions of people who rely on us to access their essential needs and everyday wants with consumer financing that works for them – from their first credit card to a lifetime of flexibility. We do this by helping people make informed, smart credit choices so they can live healthier financial lives and by connecting them to Synchrony's ecosystem of hundreds of thousands of small- and mid-sized businesses and health and wellness providers that are the backbone of the U.S. economy.

Founded in 2016

Stamford, Connecticut, USA

16K employees (721 in marketing)

www.synchrony.com