AVP, Product Marketing

Chicago, IL (Hybrid)

$87K/yr – $105K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end product marketing for fixed income and other asset classes, driving content, campaigns, and collateral across global markets.

  • Coordinate integrated campaigns and collateral to differentiate capabilities
  • Partner with product, investment, and client teams to align messaging with business strategy

Job Description

Responsibilities

  • Develop and execute high-quality, differentiated product marketing content across fixed income and other asset classes within public products
  • Drive creation and implementation of marketing collateral, product positioning and thought leadership that is aligned with business strategy and objectives, across vehicles including separately managed accounts, institutional separate accounts, ETFs, mutual funds and UCITS
  • Partner with key stakeholders across product, investment teams, portfolio strategists and global client group teams as well as marketing colleagues to ensure competitive differentiation of capabilities across collateral and campaigns
  • Support new product launches, product actions and ongoing systematic campaigns including content goals, creation, production and distribution through marketing platforms
  • Assess market trends, competitive positioning and client behaviors to inform and optimize messaging and content development
  • Partner with marketing generalists and marketing services teams to manage updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, social, display ads and other sales-support materials
  • In close alignment with client marketing partners globally, serve as product subject matter expert on integrated thematic campaigns that leverage a full suite of paid, earned and owned marketing levers
  • Work with compliance to ensure materials meet regulatory guidelines and support compliance process from initial submission to final approval

Requirements

  • 3+ years of financial services or asset management experience
  • 3+ Years Required; 5+ Years Preferred
  • Educational Requirements - University (Degree) Preferred
  • Physical Requirements: Sedentary Work
  • 7IC
  • 3+ years of financial services or asset management experience
  • Bachelor’s Degree
  • Experience working with wealth and institutional audiences, sales, investment teams, plus knowledge of sales process
  • Demonstrated writing and editing skills with ability to simplify complex concepts
  • Demonstrated track record of managing multiple projects from beginning to end

Preferred

  • 5+ years of related financial services or asset management experience
  • Bachelor’s Degree
  • Experience working with wealth and institutional audiences, sales, investment teams, plus knowledge of sales process
  • Proven relationship management experience
  • Knowledge of fixed income markets, municipal bonds, tax optimization, direct indexing strategies, active ETFs and UCITS
  • Demonstrated writing and editing skills with ability to simplify complex concepts
  • Demonstrated track record of managing multiple projects from beginning to end
  • Established credentials in implementing effective campaigns and communications programs
  • Cross border and multi-lingual experience/skills
  • Industry licensing a plus

Benefits

  • Benefits and Total Rewards The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary .
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TIAA

3.7 Glassdoor

At TIAA, we believe everyone has the right to retire with dignity. For more than 100 years, we’ve provided retirement plans, insurance, and investment services, empowering millions of people— in education, healthcare, and nonprofit —with the knowledge, guidance, and lifetime income needed to plan their futures. We are fighting to ensure a more secure financial future for all and for generations to come. Visit tiaa.org to learn more about preparing for a more secure retirement. For our Terms of Use, please visit ter.li/termsofuse.4127037

Founded in 1918
New York, New York, USA
13K employees (515 in marketing)
64% recommend to a friend
59% CEO approval

Traffic Signals

Monthly Visitors
3.4M
Monthly Google Ads Budget
$284.9K
Traffic Source Mix
Search
29.4%
Direct
65.5%
Referral
4.4%
Social
0.2%
Paid
0.4%

Headcount Trend

Current headcount: ~13.3K

Marketing Team

Marketing Team Size
400 (3% of company)
Median Career Experience
18 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
11

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