AVP, PayPal Co-Brand Campaign & Initiative Manager

Chicago, IL (Hybrid)

$90K/yr – $155K/yrSenior Level9+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive PayPal Co-Brand program execution and cross-functional growth initiatives to hit portfolio goals.

  • Own campaigns that grow new accounts, sales, and loyalty across the lifecycle.
  • Must-have: 5+ years in marketing/retail client portfolio experience in financial services.
  • Standout: strong cross-functional partnerships, budget tracking, and compliance responsibilities.

Job Description

Responsibilities

  • Flawless execution of PayPal Co-Brand programs, following all processes and meeting all requirements of the business
  • Partner with the client and co-brand marketing team on growth initiatives to meet or exceed portfolio goals
  • Develop and execute programs to drive new accounts, sales and loyalty through the entire customer lifecycle
  • Manage cardholder communications across a variety of digital and offline channels, throughout the customer journey
  • Develop product lifecycle strategies and partner with cross functional teams to deliver on initiatives to influence and change cardholder behavior
  • Work with internal, client and external resources to manage development of digital assets, research plans, product prototypes, and marketing collateral
  • Have a digital mindset to develop effective creatives, track program performance, and maximize customer performance across all our digital engagement channels
  • Willingness and flexibility to change direction when needed
  • Build and maintain a strong, trusting, and productive partnership with PayPal
  • Manage marketing budget tracking, invoice processing & monthly reconciliation for specific marketing programs and special initiatives

Requirements

  • Bachelor's Degree or, in lieu of a degree, a high school equivalent plus 9+ years of marketing experience within the credit card or financial services industry
  • 5+ years of marketing and/or retail client portfolio experience
  • Good understanding of credit, payments, and digital marketing
  • Willingness to travel 25%
  • Ability and flexibility to travel for business as required

Preferred

  • Commitment to flawless execution, including following all processes and requirements
  • Exhibit Leadership and presence to advance key initiatives
  • Exceptional relationship building and client leadership abilities
  • Strong analytical skills
  • Excellent oral and written communication skills
  • Ability to work cross-functionally and in a small team environment

Benefits

    Synchrony

    At Synchrony, our driving force is to be essential to people's everyday lives by making it easier for the many millions of people who rely on us to access their essential needs and everyday wants with consumer financing that works for them – from their first credit card to a lifetime of flexibility. We do this by helping people make informed, smart credit choices so they can live healthier financial lives and by connecting them to Synchrony's ecosystem of hundreds of thousands of small- and mid-sized businesses and health and wellness providers that are the backbone of the U.S. economy.

    Founded in 2016
    Stamford, Connecticut, USA
    16K employees (721 in marketing)

    Traffic Signals

    Monthly Visitors
    42.3M
    Monthly Google Ads Budget
    $121.9K
    Traffic Source Mix
    Search
    9.2%
    Direct
    69.1%
    Referral
    20.8%
    Social
    0.2%
    Paid
    0.6%

    Headcount Trend

    Current headcount: ~15.7K

    Marketing Team

    Marketing Team Size
    616 (4% of company)
    Median Career Experience
    22 years
    Median Tenure
    8.6 years
    Marketing Roles Posted (Last 30 Days)
    6

    Funding

    Total Funding
    $500M
    Last Raise
    $500M
    Post IPO Equity, 2 years ago

    Funding History

    • Feb 2024
      Post IPO Equity • $500M

    Recent News