Responsibilities

• Digital Ecosystem Governance: Direct and hold ultimate global accountability for Color WOW’s digital footprint across all core pillars: Full-Funnel Media & Content Formats, Analytics & Insights (Paid/Owned/Earned), E-Commerce B2B & B2C (Content & Activations), GEO Search Strategy, DDX Lifecycle CRM (Triggers & Journeys), and Digital Services.
• Media Strategy & Alignment: Coordinate the overarching global media strategy with Marketing and Content leads to ensure fit-for-format asset development across all funnel stages; establish divisional Rules of Engagement (ROE) and provide strategic steering for Retail Media investments tied directly to designated Hero SKUs.
• Analytics & Insights (A&I) Leadership: Oversee the global A&I strategy, including unified multi-touchpoint digital analytics, brand seeding, creator affiliate programs (closely integrated with E-Commerce), and community management technologies.
• GEO & Global Search Strategy: Define strategic global search territories in close partnership with Marketing; lead English master search content creation, manage specialized agency partners, and syndicate master assets to regional markets for localization (e.g., US English-to-Spanish adaptation).
• Lifecycle CRM (DDX): Direct global CRM architecture and retention strategy, designing automated consumer lifecycle triggers and personalized multi-channel journeys across both direct consumer (B2C) and salon professional (B2B) touchpoints.
• Digital Services & Beauty Tech Innovation: Serve as the primary DMI liaison to the division’s "Digital Services Factory" to pilot, commercialize, and scale next-generation consumer-facing technologies (AI hair diagnosis, virtual try-ons, conversational AI companions).
• People & Operational Leadership: Lead, develop, and mentor direct team members while maintaining a close operational partnership with the Head of E-Commerce (Primary Deputy) and cross-functional DMI leaders.

Requirements

• Education: Bachelor’s degree in marketing, Digital Media, Business Administration, or related discipline.
• Years of Experience: 10–12+ years of progressive leadership experience in digital marketing, full-funnel media strategy, e-commerce, or CDMO roles, preferably within beauty, luxury, or prestige consumer goods.
• Job Specific Experience/Skills: Proven track record of directing, scaling, and governing a comprehensive global digital ecosystem (Paid/Owned/Earned Media, Performance Analytics, Lifecycle CRM, B2B/B2C E-Commerce).
• In-depth expertise in Retail Media networks, digital shelf optimization, affiliate marketing, brand seeding, and community management platforms.
• Demonstrated mastery of Global Engine Optimization (GEO) / SEO strategies, search content architecture, and multi-market master asset syndication (including US English-to-Spanish localization).
• High-level executive leadership managing top-tier global agency partners, MarTech/AdTech vendors, and matrixed international market teams.
• Technical Skills: Proficiency with enterprise digital analytics suites, media buying/ad platforms, CRM platforms (e.g., Salesforce), e-commerce platforms, and MS Office Suite.
• Physical Requirements: Physical in-office presence required (up to 2 days per week required in the Color Wow Office in Wilton, CT; remaining time aligned with company hybrid policy); standard executive office activities (sitting, standing, computer work).

Preferred

• Master’s / MBA or advanced degree in relevant field.
• Experience integrating emerging Beauty Tech / Consumer AI solutions (e.g., AI hair diagnosis, virtual try-on tools, conversational AI companions).

Benefits

• Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs