AVP, Digital Marketing Partnerships and Innovation

Chicago, IL (Hybrid)

$75K/yr – $130K/yrSenior Level7+ years expContract

Posted 3 months ago

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Job Summary

Drive Ad Tech governance and vendor management for Synchrony’s paid media program, balancing innovation with day-to-day operations.

  • Own vendor onboarding, risk assessments, and contract terms across ad tech platforms.
  • Must-have: 3+ years in Ad Tech with Digital Media and vendor relationship management.
  • Standout: Cross-functional collaboration with legal, finance, and marketing to enable strategic initiatives.

Job Description

Responsibilities

  • Collaborate with Paid Media, Analytics, and Marketing Platform teams to understand business needs to bring new ways to reach and engage with their target consumers
  • Work with paid media leads to evolve media buying activities, and balance new projects with their day-to-day workloads
  • Coordinate discovery with new innovative vendors and ad tech partners; hosting cross-department meetings to learn about new vendors and capabilities
  • Partner with sourcing, legal, supplier management, and finance teams on new vendor onboarding, risk assessments, contracts, and renewals
  • Frequently review leading industry news subscriptions, communicating key updates to the enterprise
  • Build presentations for senior leadership that outline our Ad Tech capabilities, industry trends, and digital roadmaps
  • Support media channel teams with vendor management, assisting negotiations for JBP agreements and relationship check-ins
  • Prioritize projects to balance innovation while always ensuring the teams are baseline activity is best in class
  • Support the Paid Media billing process and forecasting; improving communication and visibility with client marketing teams
  • Maintain key marketing subscriptions, manage renewals and oversee all usage reporting, including progress against JBP targets

Requirements

  • Bachelor’s Degree, in lieu of degree, HS Diploma/GED and 7 years of experience in digital marketing and/or ad tech.
  • 3+ years of experience in Ad Tech with Digital Media experience
  • Experience managing ad tech vendor relationships, contract negotiations, and JBP roadmaps
  • Experience onboarding new vendors through legal reviews, risk assessments, and contract terms.
  • Experience building and maintaining dashboards across excel and/or Tableau
  • Working knowledge of ad tech platforms and tools (i.e. Google Marketing Platform, DV360, DoubleVerify, Meta, Pinterest, LinkedIn, LiveRamp, or similar)
  • Ability and flexibility to travel for business as required

Preferred

  • 3+ years experience in an agency environment
  • Familiarity with the governance and process requirements of a financial company
  • Experience working strategically with media vendors in a digital marketing capacities
  • Very organized, exceptional attention to detail, project tracking and follow-through
  • Ability to navigate a highly-matrixed organization, coordinating between multiple stakeholders
  • Experience communicating with legal and finance stakeholders with limited paid media backgrounds
  • Excellent time management skills and ability to prioritize to deliver against deadlines
  • Solution oriented and self-directed with experience creating and owning strategic plans
  • Proactive with initiative to respond to requests quickly and resolve stakeholder needs
  • Ability to determine solutions for new problems presented to the organization
  • Proficient with Powerpoint, creating presentations for senior leadership

Synchrony

At Synchrony, our driving force is to be essential to people's everyday lives by making it easier for the many millions of people who rely on us to access their essential needs and everyday wants with consumer financing that works for them – from their first credit card to a lifetime of flexibility. We do this by helping people make informed, smart credit choices so they can live healthier financial lives and by connecting them to Synchrony's ecosystem of hundreds of thousands of small- and mid-sized businesses and health and wellness providers that are the backbone of the U.S. economy.

Founded in 2016
Stamford, Connecticut, USA
16K employees (721 in marketing)

Traffic Signals

Monthly Visitors
42.3M
Monthly Google Ads Budget
$121.9K
Traffic Source Mix
Search
9.2%
Direct
69.1%
Referral
20.8%
Social
0.2%
Paid
0.6%

Headcount Trend

Current headcount: ~15.7K

Marketing Team

Marketing Team Size
616 (4% of company)
Median Career Experience
22 years
Median Tenure
8.6 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$500M
Last Raise
$500M
Post IPO Equity, 2 years ago

Funding History

  • Feb 2024
    Post IPO Equity • $500M

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