AVP-Commercialization - Wireless Customer Growth at AT&T | Dallas, TX | $232K/yr – $348K/yr

AT&T

AVP-Commercialization - Wireless Customer Growth

Dallas, TX (On-site)

$232K/yr – $348K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end customer strategy and lifecycle in a big enterprise, shaping acquisition, retention, and lifetime value with data-driven bets across Marketing, Product, and Sales.

Own customer health, segmentation, and lifecycle decisions informed by analytics.
Coordinate offers, messaging, and product adoption with cross-functional partners to drive onboarding and retention outcomes.
Lead a customer success function, influence leadership decisions, and align the team with company strategic goals.

Job Description

Responsibilities

Strategy Development: Define and execute comprehensive customer strategies (acquisition, retention, and lifetime value) based on quantitative and qualitative insights.
Data Analysis & Insights: Monitor customer health, engagement, and segmentation to inform strategic decisions and identify opportunities for growth.
Lifecycle Management: Optimize onboarding and customer lifecycle processes to reduce churn and increase brand loyalty.
Cross-functional Collaboration: Partner with Marketing, Product, and Sales teams to align offers, customer messaging, product adoption, and user experience.
Leadership: Lead a customer success team to execute initiatives and track performance metrics.
Voice of the Customer: Advocate for the customer in senior leadership meetings and ensure strategic alignment with company goals.
Job Contribution: Develops the organization’s philosophy, departmental strategies and defines long-term goals and alignment with overall business objectives.
Leadership/People: Typically leads large teams, directly supervising supervisors as well as senior staff within the organization.
Cross-functional initiatives: Plays a significant part in cross-functional initiatives across AT&T.
Hiring/pay decisions: Responsible for influencing decisions regarding the hiring, firing, disciplinary action, promotional activity, and pay decisions for subordinates.

AT&T

3.4 Glassdoor

We understand that our customers want an easier, less complicated life. We’re using our network, labs, products, services, and people to create a world where everything works together seamlessly, and life is better as a result. How will we continue to drive for this excellence in innovation? With you. Our people, and their passion to succeed, are at the heart of what we do. Today, we’re poised to connect millions of people with their world, delivering the human benefits of technology in ways that defy the imaginable. What are you dreaming of doing with your career? Find stories about our talent, career advice, opportunities, company news, and innovations here on LinkedIn. To learn more about joining AT&T, visit: http://www.att.jobs We provide in some of our posts links to articles or posts from third-party websites unaffiliated with AT&T. In doing so, AT&T is not adopting, endorsing or otherwise approving the content of those articles or posts. AT&T is providing this content for your information only.

Founded in 1983

Dallas, TX, US

175K employees (6,523 in marketing)

www.att.com

55% recommend to a friend

46% CEO approval