Responsibilities

• Lead the development, implementation, and optimization of brand strategy and advertising campaigns that will build awareness and affinity for Humana Insurance brands.
• Oversee all Sponsorship and Experiential Marketing initiatives, ensuring alignment with brand vision and business objectives.
• Monitor market trends, consumer insights, and competitive landscape to inform strategic decisions and identify new opportunities for differentiating Humana Insurance brands.
• Partner with analytics teams to establish and track KPIs evaluating the effectiveness and optimization of advertising, sponsorship, and experiential initiatives.
• Establish a differentiated Brand positioning for Insurance brands; build out brand guidelines and artifacts to support consistent application across touchpoints.
• Serve as a key advisor to executive leadership on brand health, market differentiation, and experiential strategy.
• Evaluate and manage relationships with external agencies, partners, and vendors to maximize ROI and brand impact.
• Direct and mentor high-performing teams, fostering a culture of innovation, inclusivity, and continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business Strategy, or related field.
• 15+ years of progressive experience in brand strategy, advertising, and experiential marketing, preferably within insurance, healthcare, or regulated industries.
• Demonstrated ability to lead cross-functional teams and enterprise-level marketing initiatives.
• Proven experience managing large-scale sponsorships and experiential marketing programs.
• Ability to influence, collaborate, and build relationships at all organizational levels.
• Excellent strategic thinking, communication, and leadership skills.

Preferred

• Master’s degree or certification in Marketing Strategy, Business Administration, or Healthcare Management
• Strong understand of marketing analytics, segmentation, and performance measurement
• Background in agile marketing planning or enterprise transformation
• Experience managing large budgets and vendor relationships.

Benefits

• Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.