Marketing Coordinator, Home Game
Bellota Labs
Redwood City, CA (Remote)
$130K/yr - $170K/yrIn-houseFull-timeMid level3+ years exp.
3 hrs ago
Audience Lead - Adobe Experience Platform
USA (Unknown)
$100K/yr – $200K/yrSenior Level6+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own audience readiness and activation by translating data models into executable audience definitions that drive cross-channel marketing and ABM outcomes.
- Data readiness: structure and validate customer profiles, identities, and segmentation rules to enable accurate audience activation.
- Activation alignment: ensure audience definitions map cleanly to marketing automation, personalization, and paid media platforms.
- Cross-functional enablement: partner with data, engineering, and marketing to operationalize data products and launch activation-ready audiences.
Job Description
Own audience readiness and activation by translating data models into executable audience definitions that drive cross-channel marketing and ABM outcomes.
- Data readiness: structure and validate customer profiles, identities, and segmentation rules to enable accurate audience activation.
- Activation alignment: ensure audience definitions map cleanly to marketing automation, personalization, and paid media platforms.
- Cross-functional enablement: partner with data, engineering, and marketing to operationalize data products and launch activation-ready audiences.
MODintelechy
4.0 Glassdoor
MODintelechy (mod-in-tel-uh-key), inspired by the Greek concept of transforming potential into reality, is a B2B agency that bridges strategy and execution to unlock revenue growth across the customer lifecycle.We specialize in data-driven, modern, and transformative digital initiatives that optimize existing technology ecosystems, drive engagement, and deliver exceptional customer experiences.Based in Austin, Texas, our full-service agency integrates experts in sales, marketing, technology, data, and creative fields to develop comprehensive digital programs. By optimizing the customer journey from engagement to retention, we drive consistent growth and long-term revenue success.
Founded in 2007
Austin, Texas, USA
24 employees (9 in marketing)
81% recommend to a friend
Traffic Signals
Monthly Visitors
1.2K
Traffic Source Mix
Search
27.5%
Direct
55.2%
Referral
4.7%
Social
11.7%
Paid
0.9%
Headcount Trend
Current headcount: ~24
Marketing Team
Marketing Team Size
5 (21% of company)
